Alliance Advt bags Apella Watches, Flex Ind accounts

NEW DELHI: On a growth path, Alliance Advertising has bagged the Apella Watches and Flex Industries accounts for planning and buying in a multi-agency pitch.

The Montres Appella Sarl (makers of Apella Watches) account is worth Rs 50 million. Arshad Nizam, business head of Alliance Advertising, confirmed this development to



Appella Sarl is an international watch company based in Geneva. The brand would be launched in India by December 2004 through exclusive stores. The range of watches to be launched is in the premium category and would start at a base cost of Rs 75,000.



The watchmaking company, for the first time in India, would be launching its products through exclusive retail showrooms. In the first phase, these showrooms are to be located in the metros, including Delhi, Mumbai and Banaglore. The company is also looking at Chandigarh.



Alliance will also handle the account for all media related activities in Pakistan, Iran and Singapore. At present, the campaigns have begun in Pakistan.

The other account of Flex Industries is worth about Rs 40 million and is for the initial year of launch of a new product.

Alliance has been awarded the complete responsibility of planning and buying. Flex industries is one of the largest packaging companies in India, and would be introducing a new product in the market by the name of zip lock pouches, which is currently being sampled in SEC A and B class towns.

Some of the other clients of Alliance includes alcoholic beverages company Jagatjit Industries, Subway, Surya Roshni bulbs, Kajaria and the Dharampal Staypal Group.

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