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Nerolac unveils 'Rangeen Bhavishya' Diwali offer

Indiantelevision.com Team

(28 September 2004 7:00 pm)

MUMBAI: Paints major Goodlass Nerolac Paints Ltd. (GNPL) announced the launch of one of the biggest below-the-line activities - 'Rangeen Bhavishya' offer. This offer is a part of Nerolac's aggressive strategy in the decorative paint segment. The scheme is not only limited to customers, but is open to painters and dealers as well. 'Har Din Diwali' will be on from 25 September to 12 November.

Nerolac under its 'Har Din Diwali' offer will give units of HDFC Children’s Gift Fund as prizes. The daily winners and the bumper prize winners will get units of HDFC Children’s Gift Fund worth Rs 5,000 and Rs 1,000,000 respectively.

Commenting on the launch of this initiative, Goodlass Nerolac Paints VP sales and marketing Anuj Jain said, "For Nerolac, it is not just about launching a new scheme. It is more about a relationship that we have with our customers. The scheme tries to establish an emotional connect with the consumers and painters. Nothing makes it more worthwhile than brightening up the lives of all those who inspire us to do better in everything that we do. We do not just colour homes, we colour lives too and the Rangeen Bhavishya Offer is just one of those ways by which we can colour people’s lives."

For every purchase of Nerolac products under this scheme, 50 paise will go as proceeds to Aakanksha, a NGO dedicated to working towards children welfare.

Goodlass Nerolac is the second largest paint company in India and has four strategically located manufacturing units all over India.

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