20 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 98








 









 Media, Advertising & Marketing Watch










Promax to be annual affair in India
 MTV India MD Alex Kuruvilla inaugurated the two-day session along with Promax president and CEO Jim Chabin in Mumbai.

'Old' programming need innovative push: Star's Nair
Need for passion among designers stressed at Promax
First position commercials decrease viewership: Hunt
India is full of wacky ideas: Cyrus Oshidar
Promos drive in only 1% more eyeballs: TAM's Phadnis
Designer promos don't mean designer budgets
Metamorphosis wins Promax&BDA challenge
Attack of the super surfers; has old age advertising lost its charm?
'Animation is yet to get out of it's kiddie image'- Oshidar
Effective advertising is all about pleasing the aural sense

Times, Star to back new look Triple A advt awards
The Advertising Agencies Association of India's Triple A's of I (AAAI) Awards is getting a major face lift. The new look awards will be backed financially and editorially by the Times Group and Star India.

Pepsi, Hero Honda, MTV team up for Rock contest
This is an initiative that seeks to generate interest from rock music fans. Pepsi and Hero Honda have announced their Campus Rock Idols contest.

TV Ratings
Top 10 Programmes (4 July 2004 to 10 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 July 2004 to 10 July 2004)
Star Plus
Sun TV
Sony Entertain
Gemini TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
`Chax' is National Creative Director for Rediffusion
FCB study gauges consumers `tech mood' for advertisers
Star TV, Times group to support revamped Triple A Awards
Hutch faces heat over Dravid ad hoardings
Source:Hindu Business Line
 
Three Musketeers at work for Kotak
TBWAIndia bags JK White Cement account
Triple A Awards gets 2 sponsors Times Group and STAR TV
Source:Agency Faqs
KS Chakravarthy To Join Rediff As National Creative Director
Candid Question: Can Promo Marketing Boost Its Share?
Pulling The Plug When Celebrity Endorsers Say The Darnedest Things
Reddy To Face Key Issues In Lok Sabha
Source:Financial Times
 
Chakravarthy appointed Rediffusion DY&R's NCD
Source: Business Standard
 
Gillette, Colgate, HLL: which brand do you prefer?
AT&T and Verizon emerge as top megabrands
Personnel shopping for Haier profits
Source:The Economic Times
International News
BBDO Adds Exec on FedEx Business
Coke Re-Enlists Armstrong for Dasani
Media Pitches Lead Flurry of Activity
  Source : Ad Week
   
Subway Launches Massive Childhood Obesity Campaign
Verizon And AT&T Are Year's Top Megabrands
Campbell's Soup Ramps Up Product Placement Strategies
Source: Ad Age
   
ZenithOptimedia promotes Talbot to Asia-Pacific CEO
Plans for tighter controls on booze ads
  Source : Media Week (UK)
Adidas Runs With Olympic Spots
Fuse Ads Take Bite Of Apple
Bongo Ads Again Star "O.C." Star
Scholastic Names New EVP-Marketing
Delta Reports $1.9B Loss For Quarter
  Source : Brand Week
   
Zenith: Internet, Other New Media Keep Ad Price Inflation In Check
ANA Blasts Senate Tobacco Ad Restrictions, Fears Precedent
  Source: Media Post
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