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| Indiantelevision.com's Media, Advertising
& Marketing Watch |
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| India is full of wacky ideas: Cyrus
Oshidar |
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| Indiantelevision.com
Team |
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| (19 July 2004 7:00 pm) |
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| MUMBAI: MTV networks India vice president & general
manager, creative & content, Cyrus Oshidar in his Promax/BDA session
All in the Mix talked about the manners in which local creative
content can be used in international product branding. |
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 During
his presentation, Oshidar talked about the significance of India as
a country full of ideas because of the variety and the differences
it offers. He narrated the techniques of making something really wacky
out of nothing by showcasing various popular promos MTV has churned
out. |
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| The lively session saw Oshidar throwing a dig at rival
Channel [V] when he said some of the innovations MTV had brought in
were later taken up by Channel [V]. |
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