India is full of wacky ideas: Cyrus Oshidar

MUMBAI: MTV networks India vice president & general manager, creative & content, Cyrus Oshidar in his Promax/BDA session All in the Mix talked about the manners in which local creative content can be used in international product branding.



During his presentation, Oshidar talked about the significance of India as a country full of ideas because of the variety and the differences it offers. He narrated the techniques of making something really wacky out of nothing by showcasing various popular promos MTV has churned out.



The lively session saw Oshidar throwing a dig at rival Channel [V] when he said some of the innovations MTV had brought in were later taken up by Channel [V].

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories