16 December 2004 Newsletter Subscription Email this Page Volume 12 - Issue No: 3
AdEx Analysis













Fireworks advt on TV registers a 100% rise
A 100% rise in fireworks advertising during Diwali on TV was seen during Jan-Nov 2004 compared to Jan-Nov 2003.

Media, Advertising & Marketing Watch
CII introduces 'Brand Finale' to award best brand
The Confederation of Indian Industry (CII) will now host the 'Brand Finale' titled 'the annual 'CII Brand of the Year' award to recognise that one brand that has demonstrated an innovative game plan

Leo Burnett study reveals women's feelings
A recent global study - "Playing House" has revealed how American women feel about the home and their role within it.

Australia bags intl award for new campgn in Singapore

Mid-sized agencies attract top mkting professionals

Sponsors could pay $125 mn for Fifa 2010 World Cup

Airtel launches Location Access Service in Karnataka

Hanmer & Partners is Bharat Matrimony's PR agency

American Express in alliance with Citibank

Guest Speak
We Are American, No Sex Please
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28 November 2004 to 4 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 November 2004 to 4 December 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
DD Sports
DD1

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Today's Newsbreakers.......India
Cigarette, gutka makers step up promos
`TV channels spend most on newspaper advertising'
Co-op banks to get Rs 5 cr for promotional activities
Source: The Hindu Business Line
   
   
Cost wise: brand new helpings from smaller metros
Source: The Economic Times
   
A different focus
Triple A Awards
A growing business
Source: Catalyst
   
Mudra reaches New York Festival 2005 finals in TV category
Disney sets aside Rs 20 cr budget to promote new channels
Source: Agency Faqs
   
   
The corporation as brand
Brand promotion or brand demotion?
‘We need to focus on total communication packages, not just advertising’
Source: Financial Express
 
Cavinkare eyes 10% marketshare
Source: Business Standard
International News
Interpublic Elevates Gagnon, FCB Media, Reestablishes Agency's Global Media Role
Discovery, Microsoft Team For Documentary, Ad Partnership
Judge Strikes Maryland Spam Law
  Source: Media Post
   
Publicis Seeks Acquisitions in India to Catch WPP, Levy Says
  Source: loomberg
   
Canadian Brain Storms Into the Ad Business
  Source: www.themoscowtimes.com
   
Chicago Tribune Starts Multimedia Campaign
  Source: dmnews.com
   
CNN, BBC and Eurosport refuse to air Arad campaign
  Source:www.maarivintl.com
   
Moonves Creates CBS Marketing Group
  Source:Media Week US
   
Video game advertising gets a boost
  Source; BAP via Miami Herald
Google scores legal win in online ad case
  Source :MSNBC
   
Grey's Blamer to Succeed Ryan as CEO at FCB
Capital One to Move $170 Mil. Account to DDB From McCann
IPG Team Angles for Computer Associates
TBWA Adds Nissan in China
Massive-Nielsen Deal Aims to Measure Games
  Source: Ad Week
   
ABC more than doubles ad rates for "Housewives"
  Source; Biz Journal
   
DSF office launches exciting new TV commercial based in major destinations of the world
  Source:AME Info
   
Universal McCann wins £400m GM account
Lemony Snicket ads on Asda cashpoints
Formula One stalls in 2004
Alliance & Leicester banks on Carat
  Source: Media Week UK
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