|This, first of its kind study in the
world, will benefit advertisers and broadcasters.
An official release from Tam states that "Tam Indias
Measurement Science Panel Management team and S-Group (Strategy
Group) members are thrilled by the new development. Nothing better
than this can be a reflection of the fact that Tam Media Researchs
commitment not only in India but also at a world level is unparalleled.
The Tam India team believes in bringing constant value to the Industrys
table. Tam India did it at Esomar Shanghai, again at World Audience
Measurement Conference (WAM) in Geneva, now again this time in Tokyo."
The synopsis of the paper reads:
In India, over 10,000 new programs are launched every year across
250 Indian TV channels. While some of them fail to elicit responses
from viewers on the rating scale, few do manage to make history.
Many of them do manage to grab a fair share of audiences across