MUMBAI: The Confederation of Indian Industry (CII) will now host
the 'Brand Finale' titled 'the annual 'CII Brand of the Year' award
to recognise that one brand that has demonstrated an innovative
game plan, opened newer boundaries in analysing consumer behavior
patterns and used these learnings to take their brand a step forward
in relating to consumer's psyche.
'Brand Finale' will aim at felicitating the most powerful brand
in the Indian market, in the business to consumer (B2C) space, that
has dominated the consumer mindscape by creating a lasting impression
in an ever-changing brandscape. Brand Finale, with an agenda to
look at superior branding strategies, will be a neutral forum for
brands to compete with one another for the 'CII Brand of the Year'