BharatMatrimony.com had called for a PR pitch nearly a month ago featuring all the top end PR agencies. The company required the agencies to make presentations which included both credentials and strategy. Hanmer & Partners was among nine national public relations firms that pitched for the account.

BharatMatrimony.com business head S Suresh said, "We have zeroed in on Hanmer and Partners Chennai, after a multi-agency pitch which featured the best of the PR agencies. Hanmer and Partners was the right choice because they matched our expectations in terms of quality PR, and they had a sound comprehension of our business and PR strategy".

Hanmer & Partners MD Sunil Gautam said, "The key to winning the pitch was in the approach. We did not look at Bharat Matrimony.com as a portal or a dotcom company, but as a click, brick and mortar company owing to its strong offline presence providing complete marriage solutions under one roof.

"Our communications strategy was presented based on careful analysis of the PR initiatives in the past and with focus on clarity in terms of positioning. Greater impetuous was also given to their regional brands to ensure that the local relevance factor is leveraged to the maximum. We are indeed proud to be associated with BharatMatrimony.com and look forward delivering the best."

The Chennai based BharatMatrimony.com launched in 1997. Currently it claims to have over three million registered users and over two hundred and fifty thousand successful marriages to its credit.

The company also has a wide gamut of services with an excellent replication of their online services and offline. The website has 14 regional sites for greater local relevance. The company is also present abroad to cater to the NRI market.