MUMBAI: Mid-sized agencies and top-notch marketing professionals
in India are finding common meeting ground due to the greater emphasis
laid by clients on result led communications.
In the recent past some notable examples of clients who have disengaged
the services of their Public Relations (PR) and advertising agencies
include Idea Cellular, TVS Victor, Night Frank and Sun F&C.
From among the more progressive sectors like BPOs, Pharma and Technology;
companies like Intelenet (a BPO under the aegis of HDFC and Barclays),
Wyeth (a leading pharma multinational), Spryance (the fastest growing
healthcare BPO) and many others are re-looking at their existing
agencies very critically.