NEW DELHI: A tough stance against errant companies has helped broadcasters
get back outstanding dues in jiffy.
Only into the second day of an embargo put on three companies,
has resulted in Samsung and Reckitt Benckiser clearing their dues.
The embargo, however, continues on Motorola,
which means that no broadcaster-member of Indian Broadcasting Foundation
(IBF) would accept any advertisement from the telecom company.
Earlier in the month, a joint committee of the IBF and Association
of Advertising Agencies in India (AAAI) had decided that no television
channel would accept ads from 10 November from three chronic defaulters
--- Samsung, Reckitt Benckiser and Motorola --- till they pay up
their dues.
The IBF-AAAI joint committee has also
warned that such delaying tactics would not be tolerated and embargoes
would be placed more frequently on truant advertisers.
From the time IBF was set up, the total outstanding dues of all
channels have been drastically reduced to the present figure of
Rs 800 million. At one time this figure had crossed RS 2 billion.
