Fireworks advt
on TV registers a 100% rise during Jan-Nov 2004
(15 December, 2004)
Key
Findings:
100
per cent rise in Fireworks Advertising on Television during Jan-Nov
'04 compared to Jan-Nov '03.
2004
shows maximum advertising in Diwali month (i.e November) whereas
2003 had maximum advertising before one month of Diwali (i.e October)
on Television.
2003
shows rise of 38 per cent in Fireworks advertising compared to
2000 on TV.
'Standard
Fire Works' rules Fireworks category on Television in 2004 (i.e
Jan-Nov '04).
This
week, AdEx India looks at Fireworks. First, let's look at the
Fireworks advertising on Television during Jan-Nov in 2003 and
2004.
A 100
per cent rise in Fireworks advertising during Diwali on Television
during Jan-Nov 2004 compared to Jan-Nov 2003.
Now,
let's look at the advertising behavior of Fireworks in 2003 and
2004 on Television.
Year
2004 shows maximum Fireworks advertising in Diwali month (i.e November)
whereas 2003 had maximum advertising in October (i.e before one
month of Diwali) on Television.
Let's
look at the advertising spends of Fireworks in 2003 compared to
the past years.
There
is a rise of 38 per cent in Fireworks advertising on Television
in 2003 compared to 2000.
Let's
look at the advertiser who dominates Fireworks during Diwali on
Television in 2004 (i.e Jan-Nov '04).
The
table shows that Standard Fire works rules Fireworks (with
61 per cent of the advertising share) whereas Ayyan Fireworks
(with 30 per cent of the share) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
