| Client: |
|
Perfetti Van Melle India | | |
| Product category: |
| Consumer |
| |
| Storyboard: |
| In the advert, the protagonist is a young guy who has come to watch a movie. He spots his friend in the same theatre and asks him 'Idhar kya kar raha hai? Picture dekhne aaya hai kya?' ' ('What are you doing here? Have you come to see a movie?') A few "Duh_Genius!" moments ensue and then Mr. Obvious is offered a cure for his Stupid-Question-it is --Mentos Cola. | | |
| Media
used: | | Television, Digital |
| |
| Agency: |
| Ogilvy & Mather |
| | | Production
House: | | Corcoise Films | | |
| Creative Team: |
| Abhijit Avasthi, Anurag Agnihotri, Ashish Naik, Nasrullah Husami
| | |
| Purpose of
the ad: | |
Through its advertising over the years, Mentos has become synonymous with 'Dimag Ki Batti Jala De'. For the launch of their new flavourtastic variant, they decided to add a new spin on the 'batti'. | |
