INS satisfied with approval by RSCI-MRUC on third party review of IRS 2013

NEW DELHI: The Indian Newspaper Society (INS) today expressed satisfaction that the Readership Studies Council of India (RSCI) and the Media Research Users Council (MRUC) had decided to keep the results of the Indian Readership Survey 2013 in abeyance till the completion of the revalidation and audit of field work is completed by a third party.


A senior member of the INS who did not want to be named said the Society appreciated the fact that work in this regard was progressing smoothly. The member noted that RSCI had conveyed that a meeting would be held within a month in this regard.


Earlier, the RSCI and the MRUC issued a statement approving the report by the sub-committee appointed by them which had stated that the methodology and process adopted to conduct the survey were ‘robust’. However the sub-committee agreed to revalidation and audit of field work by a third party.


Taking umbrage to the results of the IRS 2013, the INS had in early February asked MRUC to withdraw the findings within 24 hours and said if this was not done, INS members will opt out of IRS forever. 


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