MAM

Launching Pickapic.in, a platform for truly desi vectors and pictures

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/02/pickapic.jpg?itok=jCo94T2a

MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true for most graphic and visual designers who cater primarily to the Indian audiences – their designs aimed at an average Indian. While there are several websites that stock images and illustrations, there are hardly any out there which stock India specific vectors.

International images – with international models and depictions reduces the efficacy of a piece of communication, thereby making a fraction of the desired impact on the audience it was intended for.

www. pickapic.in, launched in January 2014, addresses this inherent need. Spread over 30 categories, the platform has over a million vectors and growing, to address the ever increasing need of an Indian designer. Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.

Designs are available in editable formats and can be easily edited using Adobe Illustrator.

Speaking about the concept of pickapic.in, the founder Sameer Shinde says, “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up”

“We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”

Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors. Speaking on the way forward, Sameer says, “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further”

Usage of images have shown a steady growth of 5-7% worldwide, vector usage has grown by more than 60% but at the same time there is no dedicated platform that addresses the need of styled vectors and illustrations that are suited for Indian designs.

“The market in India for India specific vectors and images is quite unorganised and amounts to more than 1200 cr. We are looking at creating an organised space in this niche and garner about 5-7% Market share in the next 3 years.”

The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image. www.pickapic.in was officially launched on 1st Jan, 2014. In the first month of operations we have about 350 registrations. The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Aamir_Khan-Nayi_Soch.jpg?itok=UNpfX0YV
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories