MAM

Launching Pickapic.in, a platform for truly desi vectors and pictures

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/02/pickapic.jpg?itok=RgYe56At

MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true for most graphic and visual designers who cater primarily to the Indian audiences – their designs aimed at an average Indian. While there are several websites that stock images and illustrations, there are hardly any out there which stock India specific vectors.

International images – with international models and depictions reduces the efficacy of a piece of communication, thereby making a fraction of the desired impact on the audience it was intended for.

www. pickapic.in, launched in January 2014, addresses this inherent need. Spread over 30 categories, the platform has over a million vectors and growing, to address the ever increasing need of an Indian designer. Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.

Designs are available in editable formats and can be easily edited using Adobe Illustrator.

Speaking about the concept of pickapic.in, the founder Sameer Shinde says, “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up”

“We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”

Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors. Speaking on the way forward, Sameer says, “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further”

Usage of images have shown a steady growth of 5-7% worldwide, vector usage has grown by more than 60% but at the same time there is no dedicated platform that addresses the need of styled vectors and illustrations that are suited for Indian designs.

“The market in India for India specific vectors and images is quite unorganised and amounts to more than 1200 cr. We are looking at creating an organised space in this niche and garner about 5-7% Market share in the next 3 years.”

The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image. www.pickapic.in was officially launched on 1st Jan, 2014. In the first month of operations we have about 350 registrations. The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories