MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true for most graphic and visual designers who cater primarily to the Indian audiences – their designs aimed at an average Indian. While there are several websites that stock images and illustrations, there are hardly any out there which stock India specific vectors.
International images – with international models and depictions reduces the efficacy of a piece of communication, thereby making a fraction of the desired impact on the audience it was intended for.
www. pickapic.in, launched in January 2014, addresses this inherent need. Spread over 30 categories, the platform has over a million vectors and growing, to address the ever increasing need of an Indian designer. Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.
Designs are available in editable formats and can be easily edited using Adobe Illustrator.
Speaking about the concept of pickapic.in, the founder Sameer Shinde says, “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up”
“We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”
Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors. Speaking on the way forward, Sameer says, “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further”
Usage of images have shown a steady growth of 5-7% worldwide, vector usage has grown by more than 60% but at the same time there is no dedicated platform that addresses the need of styled vectors and illustrations that are suited for Indian designs.
“The market in India for India specific vectors and images is quite unorganised and amounts to more than 1200 cr. We are looking at creating an organised space in this niche and garner about 5-7% Market share in the next 3 years.”
The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image. www.pickapic.in was officially launched on 1st Jan, 2014. In the first month of operations we have about 350 registrations. The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform.