iWorld

INS launches Spotlight and web show with Rannvijay

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/04/02/Mr.%20Jaideep%20Singh.JPG?itok=HFHBRMbj

MUMBAI: Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd, launches its third vertical – SPOTLIGHT, with an idea of creating an ‘INStant Connect’ for brands, celebrities and audiences. With an array of 30 plus celebrities on board; brands will now have an opportunity to leverage the glamour quotient, to seed customized branded content. After launching LIVE Viacom18 and BE Viacom18 last year, INS now completes the circle of offering brands a 3600 multi-dimensional marketing solution with SPOTLIGHT creating endless opportunities for brands to connect with millions of consumers.

SPOTLIGHT has already a strong roaster of more than 30 celebrities (like Raghu Ram, Amrita Rao, Sherlyn Chopra, Diana Hayden, Manoj Bajpayee to name a few)

SPOTLIGHT, in collaboration with Colosceum Media & One Digital Entertainment, has announced an interesting concept in the form of a 16 part web series called ‘JACK&JONES HITCHED’. A first of its kind show, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.

Commenting on this power-packed concept, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch SPOTLIGHT. SPOTLIGHT provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner. Our first property under SPOTLIGHT, JACK&JONES HTCHED will set the tone for more such innovations to come in the future.”

Speaking on the association Mr. Vineet Gautam, Country Head JACK&JONES said “JACK&JONES has always positioned itself in youth space and believed in clutter breaking ideas. It is our constant endeavour to find innovative ways of reaching out to them. JACK&JONES HITCHED is the first of its kind online reality show which will be aired on digital platforms only. The youth today, especially men are spending more time on digital mediums and it’s growing as we speak and this association seems to be a great and innovative way to engage and interact with them. Rannvijay is a youth icon who has dared to be different and inspired many. And that is exactly the brand philosophy of JACK&JONES to be daring, innovative and adventurous but in style. At JACK&JONES we always believe in experimenting and hence this association is a perfect sync at both ends.”

Commenting on the strategic partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “Being the largest MCN for YouTube in India operating in the original content space for more than a year now, we have developed the skills and capability to understand the digital engagement and user needs. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Colosceum is the market leader in creative content and we feel we have struck a great partnership with them and Viacom 18 for this initiative.”

Speaking on the collaboration, Mr. Rajiv Lakshman, Chief Creative Officer - Colosceum Media said “Colosceum Media is a creative powerhouse, having been key contributors in the creation of many successful & long running television franchises. We're always looking to pioneer new frontiers of creative expression. We consider digital content as the future, and wanted to leverage the intimacy & engagement value of this platform. Colosceum has a long association with Rannvijay, and are proud to partner with him to create this first-of-its'-kind innovation that gives Rannvijay's multitude of fans an inside peek into his life as he navigates through this transition. As a friend, I find Rannvijay's life fascinating, and am excited to be part of a team that gives his fans an access into the method & the madness that is his life.”

The webisodes will start airing from Monday, 31st March, 2014, exclusively on Rannvijay’s YouTube channel, which is managed by SPOTLIGHT. So log on to watch heartthrob Rannvijay live the last of his bachelor days as marries the woman of his dreams on a first of its kind show which can be viewed on PC, Tab and Mobile on www.youtube.com/rannvijayofficial , www.zengatv.com/rannvijay and other digital platforms.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Ajit%20Pai.jpg?itok=Cx6Lc99E
Small US broadband businesses relieved from needless regulation, piracy protection mooted

MUMBAI: A government decision in the U.S. reminiscent of India's so-called one-window clearance policy has made life easier for small businesses. The Federal Communications Commission (U.S.) has relieved thousands of smaller broadband providers from onerous reporting obligations stemming from the...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/SavvyHB%20and%20Dilip%20Venkatraman.jpg?itok=Dh02Tyt9
VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD

MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN - Mobile World Congress at Barcelona....

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/zee-tv%20%281%29.jpg?itok=uqmpsK6N
'Sa Re Ga Ma Pa Li’l Champs' on Zee TV via dittoTV

Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/viu%20%281%29.jpg?itok=9o5ylNuf
Viu enters Middle East, to provide buffer-free content

Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/youtube%20%281%29.jpg?itok=VjFzK0wR
YouTube FanFest returns with AIB, Abish Mathew & Vidya Vox

Shout out to all the YouTubers in town. Mumbai, the city of dreams, is all set to host the fourth YouTube FanFest on 24 March. The event will take place at JioGarden, Bandra Kurla Complex. Every year, YouTube brings together top YouTubers from around the globe for a live performance and fans get...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Rachel-do-Valle%20%281%29.jpg?itok=_Acmt_dK
Brazilian TV Producers rebrands as Brazilian Content as per AV trend

Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/bruce%20%281%29.jpg?itok=UE7AcSBa
Bruce Anderson announced as Dejero CEO

Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Kumar%20Ahuja-800x800.jpg?itok=vbToTchE
Eros Now partners SpeedPay, bundled with BSNL

MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bobbles%20%281%29.jpg?itok=LTEeg7Ky
Bobbles DTH/OTT offers top Indian TV channels in Europe

Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

iWorld Pay-Per-View

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories