Brands ride on the 10-year challenge wave
MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:
1. Acer boasts about its improved design and efficiency
2. Durex goes quirky again
3. Fevicol’s hilarious take on its ‘Mazboot Jod’
4. Manforce changes the taste of the challenge
5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need
6. Tinder truly drives nostalgia home
7. Uber Eats brings in the latest viral star to its feed
8. Talk about personalisation and Zomato is ready with its unique take
9. Google India changing how we have known things since ever
While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.
10. Airtel then and Airtel now
11. Amul India’s utterly butterly take on its evergreen presence
12. Kaya promotes its timeless beauty idea
13. Finolex Pipes shows longevity
14. KamaSutra India takes pleasure 10 years ahead
15. KFC India says taste is never out of fashion
16. Godrej Nature’s Basket brings in a fresh take
17. Parle G hasn’t changed a bit