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Brands and their digital-first avatars

We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into pouches of kilobytes and megabytes; be it our photographs, watches, or music systems.

MAM Marketing Brands
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Durex unveils #ComeTogether campaign to create awareness about orgasm inequality

Research reveals that men get aroused quickly while women tend to take time. Durex India has launched a new brand campaign which aims to create awareness about orgasm inequality, the film highlights the fact that sex is great when you #ComeTogether. The campaign has been conceptualised and executed...

MAM Marketing MAM
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Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
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Redmi Note 6 Pro most advertised in BARC week 47

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

MAM Marketing Brands
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Need for condom brands to target the rural audience

MUMBAI: Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the...

MAM Marketing Brands

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