Indiantelevision.com's The Ad Linx Reporter dated 6 May 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

Telecom sector advertising on TV in Q1 '09
Telecom sector sees 16% fall in TV ad volumes during Q1 '09 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Trai gets SC nod to continue consultation on DTH tariff
Supreme Court gives nod to Trai to go ahead with its consultations relating to fixing of tariffs for DTH.

Producers, plex owners fail to reach settlement
Month-long deadlock continues as both play hard ball; producers plan to release films in single screens.

TV Ratings
Top 10 Programmes (12/04/2009 to 18/04/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	IPL: Prime time ratings deliver but weekend viewership dips
	Source: Hindu Business Line

	PepsiCo, Parle Products pursue growth strategies
	Source: Financial Express

	Leo Burnett set to grab larger share of Indian ad
	A sneak Peek into the flavourful world of MDH
	India among fastest growing markets now: Uli Becker
	Ad pushing benefits of bottled water draws mixed response
	Time for radio medium to demonstrate its muscle
	Eco-friendly products buoy sales of home freshner products
	Axe's 'Call Me' ad attempts to create intrigue
	Bawdy Copy
	Brand Launches
	Best & Bekaar
	Brands make recession a part of their creative idea
	Source: Economic Times



	Ad group WPP to axe 7200 jobs news
	Source: domain-B

	Top Ten Tips for Advertising Online in a Bad Economy
	Source: IT News Online

	DLF IPL 2009 Antidote for an Ailing Online Ad Industry
	Source: Cricket Nirvana

	CRN Magazine Recognized as the Most Powerful B2B Advertising Vehicles
	Shift Among Brand Advertisers Toward Buying Audiences : Collective Media Study
	Source: Media News International

International News

	Mars Consolidates U.S. Chores at MediaVest
	46% Drop in Quarterly Income at Disney
	VW Plays 'Truth & Dare' Online
	IPG Execs Enjoyed '08 Pay Hikes
	VandenBosch Joins Riney as CEO
	Aisles Display Can-Do Spirit
	Analysis: Apple's Rejection of NIN App
	Connecting With Power Moms
	Cossette N.Y. Engages Vann for Digital
	Q&A: Welcome to Johnsonville
	Source: Ad Week

	Cans Are Hot!
	Chanel Celebrates No 5 Anniversary
	Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage
	Volkswagen Plays Truth, Dare and Diesel
	Source: Brand Week

	Google, Yahoo Find Mobile Ad Business A Whole New World
	Source: Yahoo

	NAD Refers Advertising for Herbal Groups to FTC
	Source: Natural Product Sinsider

	'The Times' titles lose £51.3m on ad squeeze
	Source: Independent

	Microsoft and Brand Affinity Technologies Add Celebrity Star Power to Digital Advertising
	Source: Internet retailer

	Coke pulls TV ad where women are seen as sexual toys for men
	Source: Net India

	Advertising boss: Print will struggle to recover after recession
	Source: Guardian

	NY Times raising prices again to offset ad slump
	Source: Google

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please clik here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.