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'Telecommunication services' have seen a decline of 7
per cent in its TV ad volumes during Jan - Mar '09 compared
to Jan - Mar '08.
- TV
advertising of 'telecommunication equipments' recorded
a drop of 56 per cent during Q1 '09 compared to Q1 '08.
Top
five advertisers under the telecom sector segments on TV during
Q1 '09
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- 'Bharti
Airtel Ltd', 'Vodafone Essar Ltd' and 'Bharat Sanchar
Nigam Ltd' the top three key players of 'telecommunication
services' together accounted for 65 per cent share on
TV during Q1 '09.
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During Q1 '09, top three advertiser together contributed
for 83 per cent of overall 'telecommunication equipment'
TV advertising share viz. 'Sony Ericsson (India)', 'Nokia
Corporation' and 'LG Electronics India Ltd'.
New
brands of telecom equipments and services advertised on TV
during Q1 '09
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Top three 'telecom services' advertised on TV were 'Virgin
vGlide Phones (slider)', 'Vodafone Blackberry Storm' and
'Apple Music Caller Tunes' during Q1 '09.
- Three
brands of 'BSNL' and two of 'Etisalat' made to the top
10 list of new brands of 'telecom services'.
- 'Sony
Ericsson W595 ', 'Sony Ericsson F305' and 'Samsung Guru
1410' were the top three new 'telecommunication equipments'
advertised on TV during Q1 '09.
- Top
10 list of new brands of 'telecommunication equipments'
advertised on TV, comprised of three brands of 'Sony Ericsson'
and two were of 'HTC Corporation' during Q1 '09.
Celebrity
endorsement for telecom products on TV
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Top three celebrities endorsing telecom products on TV
during the first quarter of 2009 were 'Deepika Padukone',
'Saif Ali Khan' and 'Kareena Kapoor'.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
