Indiantelevision.com's The Ad Linx Reporter dated 4 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Colors eyes Rs 5 bn revenue in FY’10, programming to consume Rs 4.25 bn
Colors is targeting a fourth-quarter break even; plans to invest Rs 4.25 billion towards programming this fiscal.

Zee buys out partner firm in Zee Studio for $56 million
Zeel buys out Resource Software’s 40 per cent stake in Zee Studio for $56 mn; takes 100 per cent ownership.

NDTV braces for 20% layoffs as Q4 net loss widens to Rs 1.6 billion
NDTV Q4 consolidated net loss widens to Rs 1.6 billion; plans to trim its staff and overall costs by 20 per cent.

TV Ratings
Top 10 Programmes (12/04/2009 to 18/04/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Pvt FM Players making waves in political ads
	Fizz biz gets pricy
	Thrills, spills & opportunities
	Yahoo needs much more than just reconstructive surgery
	'Media agencies can become easy targets'
	It's a long road ahead
	Price warrior
	FMCG cos take country road to profits
	Source: Business Standard

	Corporates dish out schemes to cash-in on IPL
	Source: Expressindia.com



	Retailers bet on private labels
	Polls, IPL revive recession-hit online advertising
	PepsiCo India moves SC over 'Aquafina' trademark issue
	Source: Hindu Business Line

	Polls, IPL revive recession-hit online advertising
	India's performance at Cannes International Advertising Festival
	Source: Economic Times

International News

	2 Types of Mall Shoppers Still Spending
	PlayStation Gives More Biz to OMD
	Disney Characters Grace M&M's
	Calif. Measure to Ban Digital Billboards Fails
	The Simple Life? No Thanks
	New AOL Ad Boss Jeff Levick Looks Ahead
	Isobar Launches Social Media Practice
	McCann Takes 2012 London Olympics
	Starbucks' Pitch: 'It's Not Just Coffee'
	Comcast's Q1 Profit Grows 5.4%
	Source: Ad Week

	The Secret to Puma's Pounce
	Mameshiba Makes Its Move on Domo
	A-B Vet Adds Leverage
	Unilever Dines with Time
	Source: Brand Week

	ITN Signs Ad Deal For Free iPhone News App
	Source: Paid Content

	CBS Outdoor launches new advertising format
	Source: Print Week

	Ad firm leads advocacy on IP rights
	Source: Phil Star

	mocoNews - Using Mobile Advertising To Get More Followers On Twitter
	Source: Washington Post

	US Mobile Search Advertising Revenues to Grow to $2.3 Billion by 2013
	Source: TMCnet

	Washington Post Co. reports loss, advertising revenue plunges
	Source: Cnews

	Delta chooses new advertising agency
	Source: Atlanta Journal Constitution

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