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MUMBAI:
Looks like viewership of the Indian Premier League (IPL) is
starting to dip in the metros.
Tam
data for the six Metros c&s4+ for the five matches from
26 April to 28 April shows that they managed an average TVR
of 4.5.
For
the first 11 matches played from 18 to 25 April, the average
was 4.9. For the new three-day period even Sunday is not enthusing
viewers.
Data
shows that the match between Bangalore and Delhi on 26 April
only managed a rating of 3.7 and the match that was played
later the same day between Punjab and Rajasthan did marginally
better with a rating of 4.1.
The
relevance and importance of matches seems to be playing a
more important role in attracting viewers’ interest.
The match between Mumbai and Kolkata on 27 April, which was
probably the city of Joy's last hope of reaching the semi-finals,
got a rating of 6.4 TVR. In Mumbai the match got a rating
of 9.85 TVR while in Kolkata it managed a rating of 7.75.
Kolkata
continues to watch the IPL the least and the poor performance
of the team has not helped. For three of the five matches
played from 26-28 April, the rating was below three.
Mumbai
continues to watch IPL the most. The five matches got an average
rating of 5.8 TVR, which is a fall from the rating of 6.1
which the first 11 matches had managed.
Delhi
too continues to watch the event, averaging a TVR of above
5.
A
good performance by a side is not necessarily transforming
into bigger ratings as the event moves on. Despite the team
performing well, Hyderabad saw a steeper fall to 5.2 for the
five matches compared with a rating of 5.8 for the first 11
matches. Bangalore has also seen a sharp fall to an average
of below three from an average of 3.6 for the first 11 matches.
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