NEW
DELHI: Dabur India has launched non-fizz fruit drink, Real
Burrst.
Dabur
is eyeing to acquire 4-5 per cent of the fruit beverages industry
in the next 2-3 years, which is currently pegged at Rs 11
billion.
“All
of us at Dabur are excited to launch Real Burrst, a light
and refreshing fruit beverage this summer marking our foray
into the fruit beverages market in a big way. It has always
been our endeavour to bring something new to the Indian homes,"
says Dabur India marketing head – foods division KK Chutani.
"Like our other products, we are sure that Real Burrst
will deliver its promise of natural refreshment to our consumers
and give them yet another best in quality and taste product.”
Targeted
towards consumers in the Indian cities, Real Burrst has been
launched in four flavours - Mixed Fruit, Crispy Apple, Orange
Bytez and Mango Mania.
All
the four flavours of Real Burrst are available in 1 litre
pack priced at Rs 65 and 200 ml pack priced at Rs 15.
