Indiantelevision.com Team

(2 May 2009 7:35 pm)

NEW DELHI: Henkel India has relaunched its flagship dish washing brand Pril with the tagline, ‘Pril perfect for perfect cleaning.’

“The new ‘Pril perfect’ range, an outcome of consumer research, is an even better product with triple benefits of degreasing, deodorizing and germ kill which is sure to further delight our consumers,” the company said.

The FMCG company has roped in actress Sonali Bendre as the brand ambassador for the newly launched Pril.

As part of the deal, Bendre will feature in the new Pril commercials.

Henkel India has launched Pril in four variant including lime, lemon, orange and natural anti bacterial with neem.

Pril is available at Rs 19 for 120 ml, Rs 35 for 225 ml, Rs 59 for 425 ml and 95 for 750 ml.