Indiantelevision.com's The Ad Linx Reporter dated 5 March 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Colors a step away from Star Plus, but...
Star Plus retains number one spot with 305 GRPs; Clolors is just one GRP behind.

Cinema Capital Venture Fund gets FIPB nod for Rs 500 million
What's On India Media also gets FIPB nod to hold a TV channel licence; Pacenet's proposal deferred.

Turner's new channel 'WB' to launch on 15 March
Turner and Warner Bros to launch Hollywood entertainment pay channel on 15 March.

Executive Dossier
'Sponsorship rates have reduced by 20 per cent'
Interview with Kings XI Punjab co-owner Mohit Burman

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Its moment in the sun
	Turner, Warner Brothers to launch channel on March 15
	i-mint card launched in Vizag
	Source: Hindu Business Line

	Global mobile phone sales down 5% in Q408
	PepsiCo launches Nimbooz in Guj
	BCCI may rejig IPL dates
	Source: Business Standard

	Ad industry, Set Max keep fingers crossed IPL stimulus isn’t delayed
	Warner Bro-Turner launch English channel WB
	Google gives over $6-million bonus to 5 executives for 2008
	Source: Financial Express

	Indian firms spend a mere 3.4% of sales revenue to advertise
	Source: Livemint



	Advertisements and the new defining contours
	Source: GlamSham

	Microsoft cracks net ad code
	Source: TopNews

	Fusion Ads Announces Network Expansion
	Source: TechWhack

	MapQuest Targets Businesses With On-Map Search Tool
	Source: eBrandz

	Pica9 Becomes a Google AdWords Authorized Reseller
	Source: IT News Online

International News

	Zimmerman Wins White Castle
	CBS' MMOD Soars
	Facebook Preps Big Design Changes
	eMarketer: Podcasting's Popularity Rises
	DDB Scripts Sticky Scenarios for PAM
	$70 Mil. Humira in Play
	Crispin Porter Adds Harley-Davidson's Buell
	Moonves Sees Lower Volume in Upfront Ad Market
	IBM Uses Video, Social Tools for B-to-B
	Source: Ad Week

	N.Y. Firm Creates Twitter Brand Directory
	PAM Offers Sticky Situations Solution
	Dragoon Tries a Novell Approach
	Source: Brand Week

	ITV to cut programming and jobs as advertising revenue tumbles
	Source: Financial Times

	Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive
	Source: Mediapost

	Inflite Media: Tray-Table Advertising to Launch Aboard Canadian Aircraft
	Source: MSNBC

	ZillionTV Offers On-Demand Videos with Advertising
	Source: NewsFactor Network

	Jordan: Advertising Expenditure registers US$303 million in 2008
	Source: Al-Bawaba

	Bartz fleshes out Yahoo advertising strategy
	Source: VNUNet

	Toronto Star cutting 38 advertising jobs, union says
	Source: Reuters

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