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MUMBAI:
It couldn't get any closer. Only a single GRP (gross rating
points) separates between market leader Star Plus and newbie
Colors.
Puffed
with a rich movie lineup and a boost in its top-rated show
Balika Vadhu, Colors raced to 304 GRPs for the week
ended 28 February, a gain of 70 points from the prior week.
Star
Plus improved by just 3 points to take its total GRPs to 305,
according to the latest Tam data (22-28 February, HSM 4+ C&S
homes).
As
per channel share data goes, Tam places both at 25 per cent.
So
what led Colors to see such a spike?
Balika
Vadhu contributed a peak TVR of 10.18 while Jai Shri
Krishna notched a TVR of 6.36. Uttaran's highest
TVR for the week stood at 3.98.
For
Star Plus, Bidaai remained as its top rated show with
a maximum TVR of 6.97, while Yeh Rishta Kyaa Kehlata
Hai clocked a TVR of 5.75. Kiran Bedi's Aap Ki Kachehri
and Kis Desh Mein Hai Mera Dil also managed to
bag a peak TVR of 3.84 and 3.21 respectively to help the channel
retain its first spot.
Star
believes Colors' upsurge in the week is a blip and the ratings
could twist the other way.
"The
channel halved their commercial airtime on prime time, created
hour and a half long specials of Balika Vadhu and killed
one of the key characters in the series creating an un-natural
highpoint to get a GRP spike," a Star spokesperson says.
Colors
had also gone heavy on movies. "Colors had aired 10 movies
during the week including 2 premieres - Jaane Tu Ya Jaane
Na (Sunday 8 pm) and Welcome to Sajjanpur (Sunday
4 pm) - with limited breaks (four in total). Bhootnath,
a relatively new film (Saturday 7 pm), was run without any
breaks," adds the spokesperson.
While
Bhootnath fetched a 2.85 TVR, Jaane Tu…
managed to get a TVR of 2.11.
Colors
CEO Rajesh Kamat, who was busy in a board meeting, was not
available for comments.
Meanwhile,
Zee TV, the third in command, posted 201 GRPs - down by 3
points over last week's 204. While the TVR of the channel's
dance reality show Dance India Dance with Mithun Chakraborty
as grandmaster stands at 2.79 (4.13 TVR last week), the channel's
top-rated fiction Chhoti Bahu at the 7.30 pm slot has
gone down the TVR ladder to fetch a rating of 3.74 (3.84).
A
look at the other GECs: Sony Entertinment television has marched
13 points ahead from last week to clock 88 GRPs; NDTV Imagine's
GRPs have fallen six points to stand at 67; Star One remains
stable at 61 GRPs while Sab has walked three points up to
clock 48 GRPs.
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