Indiantelevision.com Team

(3 March 2009 7:00 pm)

MUMBAI: Visa Inc has unveiled its first global advertising campaign, 'More people go with Visa'.

The 'More people go with Visa' platform will be used to promote the product choices that Visa offers, as well as propagate the Visa brand globally. The campaign will also support Visa’s global sponsorship properties and merchant marketing programs.

Says Visa Inc chief marketing officer Antonio Lucio, “The ‘More people go with Visa’ campaign is an invitation to make the most out of life every day, a powerful message. It’s not about spending more; it’s about using Visa for those things that are important to you every day.”

Part of the global initiative, a television campaign will be launched on 4 March in the US. Two spots – 'Let’s go' and 'Aquarium' – will premier during 'American Idol' on Fox.

The TVC aims to position Visa as a brand to help consumers achieve their dreams and ambitions.

Visa’s international markets will launch with a television commercial named “Gofesto.” The spot, which will be customised by each Visa region, is an attempt to take viewers on a journey across the globe showing different people from different places enjoying what the world has to offer.