Indiantelevision.com Team

(4 March 2009 11:50 pm)

NEW DELHI: Confectionary company Perfetti Van Melle has launched television commercial for its toffee brand Alpenliebe, based on the theme, ‘Lalach aha laplap’.

The TVC is scheduled to go on air in mid-March.

Created by McCann Erickson’s Prasoon Joshi, the TVC has been produced by Black Magic Motion Pictures. It features Alpenliebe brand ambassador nad Bollywood actress Kajol along with popular cartoon characters Tom and Jerry and the toffee brand mascot, Mr Mach - the crocodile.

The animation of Tom and Jerry has been conceptualised in association with Turner’s Sponsorship and Promotions department (a division of Creative Services), while it has been produced by Hook Up Studios in Buenos Aires. The popular cartoon characters have been introduced under license from Warner Brothers.