14 Jan 2009 Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 36
 
 
 
 

 





Adex Analysis
 
 
 
 










Overview of TV advertising in 08 - Part 2
Radio promotion on TV sees 16% rise for 2008 over year ago period - AdEx India Analysis.

Media, Advertising & Marketing Watch
News channels urge PM to scrap proposed curbs
TV news editors write to PM seeking suspension of the proposed curbs; favour self-regulation.

'2009 promises to be more about consolidation in challenging economic times'
Indian broadcasters will look at profit & loss accounts against huge rights fees of '08, says Taj TV senior VP Peter Hutton. YEARENDER!

India tops in consumer confidence: Nielsen

My Baby Excel launches Disney’s 'Baby Einstein' in India

Coca-Cola reduces European ad account roster

Ermenegildo unveils ad campaign for spring-summer '09

Nick toons to run for Mumbai Marathon ‘09


BCCI to recoup losses with Sri Lanka tour

Star Gold unveils film lineup to celebrate Republic Day

Radio City 91.1 FM unveils lineup to celebrate Sankranti

Pyramid Saimira promoter Saminathan offloads 6% stake


TV Ratings
Top 10 Programmes (28/12/2008 to 03/01/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/12/2008 to 03/01/2009)
Star Plus
Colors
Sony Entertainment TV
Sun TV
Zee TV
MAX
Zee Cinema
NDTV Imagine
Gemini TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Ogilvy's new CEO Miles Young talks about future plans

  • Nickname sums up Individual's personality and character

  • Spies in your mobile phone

    Source: Eonomic Times
     
  • WSJ gets nod for facsimile edition in India

    Source: Business Standard
      
  • Mobile number portability launch too delayed by a yr

  • FMCG cos to introduce price cuts, offers

    Source: Financial Express
      
  • Kareena Kapoor declines international endorsement offer

    Source: DNA
      
  • Promoters of Pyramid Saimira sell some stake

  • Megamart scales down expansion plans

     Source: Hindu Business Line
     
  • Brands take the overseas route to make a pitch at home

  • Small ad agencies win big tickets due to economic slowdown

  • Making the Internet Pay the Bills

  • Can edginess and voyeurism continue to save reality shows?

  • Not lively anymore

    Source: Livemint
      
  • UTV to release 'Jodhaa Akbar', 'Taare Zameen Par' in Taiwan

  • IPL hearing: Asif awaits permission

  • Pakistan MPs' panel seeks ban on Indian TV channels

    Source: Hindu
      
  • Interpublic, Navteq demonstrate location-based ad targeting

    Source: Domain-B
     
    International News
  • CBS Taps EQAL for 'Harper's Island' Extension
  • Yahoo Names Bartz Chief Executive
  • Greening the Digital TV Transition
  • Wal-Mart Tops Retail Brands
  • Zenith Picks Up Jenny Craig's Media Chores
  • Grammy Awards 'Celebrate' With New Spot
  • Follow the Bouncing CEO
  • Trade Groups to Craft Behavioral Targeting Guidelines
  • USOC Appoints CMO
    Source: Ad Week
     
  • Trader Joe's Sues Trader John's Over Trademark
  • U.S. Olympic Committee Names New CMO
    Source: Brand Week
     
  • Intel Shifts Image Advertising to a Smaller Agency
    Source: New York Times
  • Microsoft's Atlas will house Quattro's mobile ad inventory
    Source: Smart Brief
     
  • eBay joins European Interactive Advertising Association
    Source: InternetNews
     
  • Agencies To Self-Regulate Online Behavioral Ads
    Source: InformationWeek
     
  • Thom Yorke stars in advertising campaign
    Source: NME
     
  • Groups Angered Over Fayetteville Advertising Spending
    Source: KHBS
     
  • FTC Petition Asks for Mobile Data Scrutiny
    Source: FOXBusiness

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