Indiantelevision.com Team

(13 January 2009 10:00 pm)

NEW DELHI: My baby Excel has launched Walt Disney’s interactive toy brand Baby Einstein in India.

Baby Einstein creates media and interactive toys for babies and toddlers between age group 0-2 years old.

Says My Baby Excel managing director MN Kapasi, “ The new brand range includes DVDs, music CDs, books, toys and gear which engages babies. It provides parents with tools to introduce their babies to their surrounding world by using real objects, music, art, language, and poetry in fun and enriching ways.”

The price of the products range from Rs 159 to Rs 9999.

“The products contain real world imagery, fun characters and themes created from a baby’s point of view,” adds Kapasi.