Snapshot
on TV Advertising in 2008* - Part 2
(13
January, 2009) |
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Key
Findings:
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High share of TV advertising on national channels during
2008*.
- 26
per cent rise in print promotion on TV during 2008*.
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Radio promotion on TV saw a growth of 16 per cent during
2008*.
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16 per cent rise in average ads aired per day on TV during
2008* compared to 2007.
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Growing
categories on TV during 2008*.
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'General Insurance - Education' and 'Networking' was the top two categories to
record maximum growth in their respective TV ad volumes during 2008*.
Share
of national vs. regional channels during 2008*.
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During 2008* TV advertising on national and regional channels
was in the ratio of 58:42.
Volume
growth of print promotion on TV during 2008*.
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Compared to 2007, print promotions on TV has recorded
a growth of 26 per cent during 2008*.
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Volume
growth of radio channel promotion on TV during 2008*.
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During 2008*, radio channel promotion on TV has recorded
a growth of 16 per cent compared to 2007.
Analysis
for the types of ads on TV during 2008*.
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- During
2008*, Commercial advertisements had the largest share of 41 per cent on TV followed
by 'Program/Channel Promotion' and 'Tag Promo' with 34 per cent and 24 per cent
share respectively.
Average
advertising frequency per day on TV in 2008*.
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- Compared
to 2007, the average ads aired per day on TV has seen a growth of 16 per cent
during 2008*.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
