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Volume 20 - Issue No: 28









Executive Dossier

'We expect that HD will arrive in India with sports and general entertainment'
Interview with Avid country head Krishan Sanghi

 

Media, Advertising & Marketing Watch
Radio Mirchi rejigs its marketing team
Radio Mirchi rejigs marketing team; Kaushik Ghosh to head national business development, Kavita Bagga to head marketing and Riya Mukherjee elevated to national head CSR.

Anil's ADAG applies for 20 TV channels; 5 GECs in the list
Anil's Reliance ADAG applies to I&B ministry for 20 channels in the non-news segment; list includes five GECs (English, Tamil, Telugu, Gujarati, Marathi) and five movie channels.

New bill reduces Prasar Bharati CEO's term to 5 years
New bill seeks to reduce the term of the chairman of Prasar Bharati to 3 years and that of CEO to 5 from the present six.

Pak lifts ban on Indian films on 'barter' condition
After 40 years, Pakistan opens business avenues for Indian film industry; Pakistan and India now to 'exchange' films.

Eros inks distribution deal with Wal-Mart

Dabur Glucose to sponsor ICL Mumbai team

L'Oréal Brandstorm 2008 selects NMIMS for finals in Paris

Apnaloan.com unveils new brand identity

Nielsen to incorporate Ad-Id coding into KeepingTrac

Rediffusion DYR bags creative duties of Titan Xylys

Jennifer Linn joins Nickelodeon as SVP of brand marketing

Second round of IPL auction takes place on Tuesday

15 cases of code violations by TV channels in 2007

Zee Sports to telecast Zee's 'Super Sixes' tournament

Big FM is radio partner for Wills Fashion Week

ESS renews rights for Golf’s Masters tournament

Revvs.net launches to promote motorsports in India

TV Ratings
Top 10 Programmes (24/02/2008 to 01/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/02/2008 to 01/03/2008)
Zee TV
Star Plus
Star Sports
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • PR industry to double its size to $6 bn by 2010: Assocham
  • Laqshya outdoors wins advertising rights for Hyderabad Airport
  • Cartoon business set to enter fast lane
    Source: Economic Times
     
  • Indian TV channels obsessed with "three Cs": Book
  • Aussie quartet upbeat about second IPL auction
    Source: Hindu
     
  • Surrogate Advertising under Government Scanner
    Source: www.indianwineacademy.com
     
  • TVS Motor Co to start exports of Flame by May
  • Goafest 2008 features both ABBY & AAAI awards
  • Gitanjali buys Renaissance Retail, Trinity Watch Co
  • Hearst, three other media firms, join in online
  • Join the brand parade
  • Oscar hangs his head as commercials disappoint
  • I know what you did last summer
  • "The attempt is to upgrade price points"
  • The marketing marathon
    Source: Financial Express
     
  • Girl in Hillary ad backs Obama
    Source: Indian Express
  • Online users spin a web for advertisers
  • Mogae allies with MCM for mall radio business
  • Channels turn to Gods to grab viewers
  • TVS relaunches Flame with single-spark plug
  • Royal Orchid to soon launch Ramada brand
  • FMCG biggies gear up to `milk` cash cow
  • Revamped Vimal set for April splash
    Source: Business-Standard
     
  • Eros ties up with Wal-Mart
  • Gitanjali buys Renaissance Retail, Trinity Watch
  • 'Flame' rears with modified engine
    Source: Hindu Business Line
     
  • It’s time to get Naked for brand push
    Source: DNA
     
  • Loan waiver claim turns into an all-party affair
  • PR industry to battle attrition and grow to $6bn by 2010
    Source: Livemint
     
  • REL to be renamed Rel Infra
    Source: Times of India
     
    International News
  • Nielsen to Launch First Global Brand Campaign
  • Havas Records '07 Income Boost
  • AOL Changes Leaders at Platform-A
  • Spatial Relations
  • U.K. Shop Steak Lands in N.Y.
  • Ask Preps Overhaul
  • Saban Invests in Digital Media
  • Ripple Effect: Barkley Buys I-Shop
  • Tecate Crosses Borders to Reach Mexican Men
    Source: Ad Week
     
  • Reactrix, Nat'l CineMedia Strike Ad Pact
  • Digital Buyers Lament Ad-Buying Process, Seek Guidelines
  • ARF Names Rubinson Head of Research
    Source: Media Week
     
  • Pennsylvania Stations May Get $40 Mil in Campaign Ads
    Source: TV Week
     
  • BBC plans push into mobile sport content
    Source: Digital Spy
  • American Cable Companies to Form New Joint Customized Ad Venture
    Source: World Screen News
     
  • Panasonic advertising credited with big Q3 07 plasma results
    Source: Current.com.au
     
  • Germany scraps “outrageous” inward investment advertising campaign
    Source: Financial Times
     
  • Viacom CEO: Ratings Growth Seen Boosting Advertising Rates
    Source: CNNMoney.com
     
  • Jivox launches video ad platform for small businesses
    Source: BizReport
     
  • Korean in the Coke Ad Speaks Out
    Source: Digital Chosun
     
  • Skyy Vodka Mixes It Up: Chic is Out, 'Natural' Is In
    Source: Brand Week

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