Indiantelevision.com's Kidology: Jennifer Linn joins Nickelodeon as SVP of brand marketing
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Jennifer Linn joins Nickelodeon as SVP of brand marketing
 
Indiantelevision.com Team
(8 March 2008 5:00 pm)
 

MUMBAI: Nickelodeon chief marketing officer (CMO) Pam Kaufman has announced the appointment of Jennifer Goodman Linn as the SVP of brand marketing.

Linn will report to Kaufman.

Linn will be responsible for implementing short- and long-term strategies to promote the Nickelodeon brand, its shows and overall company initiatives.

She will also manage the planning and marketing for Nickelodeon properties including Spongebob Squarepants, Dora the Explorer, The Naked Brothers Band, Home Improvement, and Nick's original movies.

To spearhead the company's multicultural marketing efforts, and oversee the consumer and trade advertising for Nickelodeon, Linn will partner with the public affairs team on the marketing of all Nickelodeon kids and family group's pro-social initiatives.

Earlier, Linn served as VP (marketing) for Ann Taylor Corporation, where she oversaw marketing strategy, marketing operations, direct communications, media and public relations for the Ann Taylor, LOFT and factory businesses.

 
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