joint effort by Nielsen and Ad-ID is the first of its kind
since Ad-ID was launched in 2003, and aims to further automate
the process of monitoring an advertisers television
campaigns. Using KeepingTrac and Ad-ID, an advertiser can
get next-day feedback to ensure their commercials are airing
as ordered, adhering to their buying guidelines and achieving
their Gross Rating Point (GRP) goals.
co-CEO Mike Donahue says, Nielsens KeepingTrac
is a step in the direction of improved accountability and
transparency in the media industry. This integration between
Nielsen and Ad-ID is the first of many partnerships that will
improve workflow and enable innovation.
SVP of new business development and strategy Terrie Brennan
says, Incorporating Ad-ID coding into KeepingTrac eliminates
the number of steps necessary to issue and track a commercial.
This significantly increases the value of KeepingTrac to our
clients, who are increasingly requiring greater accountability,
faster turnaround and operational efficiencies from the industry.