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MUMBAI:
Anil Ambani is readying for the big fight in the broadcasting
arena. Reliance ADAG has applied to the information and broadcasting
ministry for 20 channels in the non-news segment, sources
tell Indiantelevision.com.
Reliance
is looking at five general entertainment channels (GECs),
spread over regional markets. The GECs will be in the English,
Tamil, Telugu, Gujarati and Marathi languages, sources add.
Reliance
is also planning to create a pack of five movie channels including
Hindi, English and regional languages. The south is part of
this strategy.
The
menu will also include a kids channel and 3-4 music channels.
Besides Hindi, there are plans to launch music channels in
the regional languages.
Reliance's
bouquet will have lifestyle channels, suited for the digital
delivery platforms. The Group is set to launch its direct-to-home
(DTH) service by April-end.
"This
is the largest list of channels applied at one go. Besides,
the broadcasting piece of Ambani's media and entertainment
empire will also include news channels," sources say.
While
Big FM COO Tarun Katial is going to be involved in the TV
business, Reliance has made several recruitments including
Ashutosh (earlier business head of Filmy) who is going to
look after the movie and music channels. Yogesh Manwani (VP
marketing and distribution - west - of MCCS) will head marketing
and Shailendra Kaul (ex-Zoom and Bindass) has joined as creative
director for the movie and music channels. Shankar Rath, who
was with Tata Sky, has joined as chief technology officer
of the broadcasting business.
Also
Read:
Reliance
ADAG to enter broadcasting biz with movie channels
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