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DELHI: Big FM is the official radio partner for the Wills
Lifestyle Fashion Week, starting from 12 March, and in this
second season as radio partner, it is going to go live from
the venue, Big FM station director Punit Mathur told indiantelevision.com.
“We
are going to go live this year, and expect a lot many more
listeners for the event,” Mathur said.
However,
he added that this was more a content strategy and that the
channel was not looking too much money-wise.
The
channel will set up a booth at the venue and bring to the
listeners well-known fashion designers to feed the audiences
with their takes on fashion, besides all the titbits of the
goings at the fashion show, Mathur informed.
While
the recordings will be done on flash recorders, for the live
shows, the channel would use the tie-line using the ISDN line
to send the live content to the station and upload it from
there, he explained.
He
said that the cost input would be minimally higher than that
what it had cost them to cover the event last year, and the
business outcomes, too, would not be very high.
There
will be many contests for the listeners to participate in
and the prizes would include designer clothing from top designers.
“Both
the content and the contests would be on the theme of the
100 Chartbuster that the channel has adopted,” Mathur
said.
“This
is a huge market, as fashion inquisitiveness is today not
confined to any specific segment of our society, and everyone
is curious and fashion conscious,” he added.
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