9 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 84








Adex Analysis

Overview of F&B Sector advertising on TV in 2007
 F&B sector garnered 14% share of overall TV advertising in '07. 35% rise in advertising on TV during '07 compared to '06 - AdEx Analysis.

 

Executive Dossier
'Why would BCCI want its biggest new property on a new channel?'
 Interview with Sony Entertainment Television (Set) India CEO Kunal Dasgupta.

Media, Advertising & Marketing Watch
MIB considering Cas extension, stresses on Content Code
 The MIB is seriously considering the extension of Cas, while on the news TV front has said that onus of complying with the Code of Content lies with broadcasters.

Trai boost to FM: 700+ licenses in 260+ cities recommended
 700+ licenses to be issued across country, 260 towns and cities being granted at least three - some even four - separate licenses.

Writers’s strike: NBC cancels Golden Globes awards show
 Ongoing Hollywood writers’ strike forces cancellation of Golden Globes awards NBC telecast.

'Mobile VAS game to change; only agile will survive'
Increased data connectivity will boost consumption of content on mobile: Manoj Dawane, CEO, Mauj Telecom.

Initiative wins Hyundai Motor America account

UTV targets 23 January for World Movies channel launch

Bindass to launch Hass Ley India Comedy Gang War Contest

Disney Hollywood Studios formally announces name change

Reuters India, Publicitas Digital ink deal for online sales

WatchIndia.tv offers stand-alone channel subscriptions

Truveo predicts 1 billion searchable online videos by 2009

TV Ratings
Top 10 Programmes (23/12/2007 to 29/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/12/2007 to 29/12/2007)
Star Plus
Zee TV
Sun TV
Maa Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Mudra bags award for RmKV ad
    		• Bajaj to focus on brands, profitability
    		• Gitanjali Gems acquires Nakshatra brand from DTC
    		• Future Brands to retail private labels in market
    		• Hind Unilever targets schools for OOH biz
    Source: Hindu Business line
     
    		• Uniform code for all media sought
    		• TRAI initiates consultation on FM broadcasting
    		• Flamboyant Adman: Remembering Kersy Katrak
    		• Day Marketing: Strengthening brand associations
    		• Does privacy really exist online?
    		• Cognac: Dark spirits have potential to grow
    		• Brand Launches
    		• CEOs pick: 2007's most creative work
    		• Fest Foot Forward: Bombay to Goa
    Source: Economic Times
    		• Online advertising takes off, finally
    		• Radio ads get a raw deal
    		• Ford enters small car race
    		• SC refuses to stay TVS Flame sale
    		• Hero unveils electric bikes
    Source: Business-Standard
     
    		• Marketers in India may want to examine women’s influence
    		• People post
    		• Ad Value | Some solar systems are emerging in Ad universe
    Source: Livemint
     
    		• SC reprieve for sale of TVS Flame
    Source: Financial Express
     
    International News
    		• Globes Cancellation to Cost NBC $10-15 Mil. in Ad Rev
    Source: Media Week
     
    		• OMD Keeps Visa in U.S., Adds Work Overseas
    		• Ogilvy to Cut 4% (75 Jobs) in N.Y.
    		• Yahoo! Puts Focus on Mobile
    		• Comcast Launches TV, Movie Site
    Source: Ad Week
     
    		• Nike Thinks 'Green' For Air Jordan XX3
    		• Cottonelle Bath Tissue Launches Largest Campaign in Product's History
    		• Diet Coke Slips on Its Red Dress
    		• Starbucks Ousts CEO; Chairman Takes Over
    Source: Brand Week
     
    		• AMG Advertising and Public Relations Acquires Two New Clients
    Source: DBusinessNews.com
     
    		• US lawmakers question Lipitor advertising
    Source: www.firstwordplus.com
    		• Interpublic Group unit hired by Hyundai
    Source: Business Week
     
    		• Mobile Operators’ 2008 Revenues Threatened by Mobile Advertising
    Source: Turk Internet
     
    		• France's Sarkozy wants to scrap advertising on public TV
    Source: Reuters
     
    		• UK advertising watchdog censures 'misleading' Malaysian palm oil ads
    Source: CNNMoney.com
     
    		• Pay-per-click ad testing is job No. 1 in Q1, report says
    Source: InternetRetailer.com
     
    		• Advertising market causes Yell more pain
    Source: Times Online
     
    		• KMT says it might sue DPP over advertisement
    Source: Taipei Times Online
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