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MIB considering Cas extension, stresses on Content Code
 

Indiantelevision.com Team

(8 January 2008 8:00 pm)

 

NEW DELHI: The Ministry of Information & Broadcasting is seriously considering the extension of Cas, as it notes in its annual report for 2007, while on the news TV front has said that onus of complying with the Code of Content lies with broadcasters.

Specifically on Cas, the ministry's report says that "it has been implemented smoothly, giving viewers in the covered areas a better choice in terms of programmes on TV".

"The success of CAS has made the government consider expanding the scheme to additional areas," the report says.

On the status of Cas today, the ministry notes that "it has stabilised" in the notified areas.

Sources said that Trai has also already recommended the extension of Cas and this reflects clearly the roadmap to digitisation of cable TV envisaged in the "Go Digital" report of the Planning Commission, which paves the way for Cas extension to other cities.

"All ministries take the guidelines of the Commission very seriously, and hence the report indicates that the ministry has decided to go for Cas extension, irrespective of the hurdles that may have put in on hold for a while," an industry expert told indiantelevision.com.

Meanwhile, it also has clearly indicated its resolve to go ahead with the Content Code, though it is still open to comments from stakeholders, MIB report says in its statement on the Broadcasting Services Regulation Bill.

"The need has been felt to regulate the content going into public domain to ensure conformity with acceptable contemporary community standards and to protect the vulnerable sections from harmful and undesirable content on TV," says the report.

"The Broadcasting Services Regulation Bill has been redrafted after considering the comments of stakeholders and revised / redrafted Bill has been posted on the website of the Ministry for wider consultations."

Responses received have been both for and against the Bill, the consultation process is underway, the report says.

"Self Regulation Guidelines (Guidelines) formulated and posted on the Ministry website set out the principles, guidelines and ethical practices, which shall guide the Broadcasting Service Provider (BSP) in offering their programming services in India so as to conform to the Certification Rules prescribed under the Cable Television Networks (regulations) Act 1995, irrespective of the medium/platform used for broadcasting of the programme," the report stresses.

It says that the Guidelines have been drafted to introduce greater specificity and detail with a view to facilitate self regulation by the broadcasting industry and "minimise scope for subjective decision by regulatory authorities or the broadcasting service providers".

While the industry has been fighting tooth and nail for its own regulation, it is important to note that the government has chosen the words "minimise scope of subjective decisions… by the broadcast service providers", and not just the government regulator alone.

Ominously for broadcasters, the report states: "The basic underlying principle of these Guidelines is that the responsibility of complying with the provisions of the Certification Rules vests with the BSP."

Incidentally, the last date fixed by the media industry to give their own Content Code to the government expires on 31 January and as of now the industry-Code has not been received by the government, sources said.

Senior officials have told indiantelevision.com that they are willing to completely rework on the most disliked parts of the initial Code, so that the industry's apprehension of a perceived clamp down on freedom of speech and expression is assuaged.

Media sources, on the other hand, have told indiantelevision.com that most of the news broadcasters are serious about a self-regulatory Code and rounds of discussion have been taking place amongst the editors of the channels.

But they have also said that to make the entire exercise meaningful and acceptable by news broadcasters across the country, there is need for a little more time.

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