Indiantelevision.com > AdEx India Analysis > Overview of F&B Sector advertising on TV in 2007
Indiantelevision.com
presents AdEx India Analysis
Overview of
F&B Sector advertising on TV in 2007
(8 January, 2008)
Key
Findings:
F&B sector garnered 14 per cent share of overall TV advertising
during 2007.
35
per cent rise in advertising of F&B sector on TV during 2007
compared to 2006.
'Aerated Soft Drinks' was the top category among all F&B categories.
Regional GEC had 28 per cent share of F&B sector during 2007.
'Coca Cola India' was the front runner in F&B sector.
'Minute Maid Pulpy Orange' topped the chart of New brands launched
under F&B.
Average. advertising/day of F&B sector on TV increased by
29 per cent in 2007 compared to 2006.
Share
of Food & Beverage sector in overall TV advertising.
During 2007 Non Food & Beverages Industry and Food &
Beverages sector shared the overall TV advertising in the ratio
of 86:14.
Volume
Growth in Food & Beverage sector.
F&B
sector recorded a growth of two times in TV advertising during
2007 compared to 2004.
Share
of categories of Food & Beverage sector.
Aerated Soft Drink, Milk Beverages, and Biscuits were the top
three categories under F&B sector.
Top
10 categories accounted for 71 per cent share of F&B sector
ad pie during 2007.
Channel
Genre used by Food & Beverages sector during 2007.
F&B sector advertised maximum on 'Regional GEC'
followed by 'Kids' and 'Regional Music' channels during
2007.
Top
Advertisers of Food & Beverage sector.
'Coca
Cola India Ltd' was the number one advertiser with 10
per cent share followed 'Pepsi Co' and 'Brooke Bond
Lipton India Ltd' with 9 per cent and 8 per cent share
respectively during 2007.
Top
10 categories with max. new launches in the F&B sector.
Maximum new brands were launched under 'Spices' category
followed by 'Edible Oil' and 'Range of Food Products'
during 2007.
New
brands launched on TV in 2007.
Top 10 list of new launches under F&B sector is
a mix of brands under 'Aerated Soft Drinks', 'Chewing
Gums/Bubble Gum' and 'Wafer/Chips'.
Average
Advertising / day in Food and Beverage sector during 2007.
29 per cent more ads of F&B sector were aired per
day on TV during 2007 compared to 2006.
'Brooke
Bond Lipton India Ltd' had the maximum Advertising per
day during 2007.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
