7 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 82









Media, Advertising & Marketing Watch

Filmy goes heavy in promoting 'Bollywood Ka Boss'
Bollywood Ka Boss, kicked off on Filmy from 6 Jan. Since this is Filmy's second big ticket launch, the channel is promoting it heavily.

 

Citigroup's You Telecom floats subsidiary for cable TV
Citigroup Venture Capital International-owned You Telecom India floats subsidiary for cable TV; to hold 49% in Digital Outsourcing.

Sensation-fatigue, govt attitude to decide future content
Growing number of channels, ethics, where advertising is going, ratings system & Content Code are main issues for news broadcasters.
 
'Any attempt to gag media freedom has to be resisted'
Content is dilemma and challenge TV news faces: QW Naqvi News Director, Aaj Tak.
 
"Wake up call on content'
Media game commoditised, cluttered & competitive: Rajdeep Sardesai, Editor-in-Chief, CNN IBN .
 
'A very good year for TV news business'
Hard hitting, proper investigative journalism will have to come back to news channels: Narayan Rao, CEO, NDTV.
 
'Distribution costs impacting money meant for content'
Best thing that has happened is debate about Broadcast Bill & Content Code: Chintamani Rao, CEO India TV.
 
'TRP chasing has done major damage'
Many channels taking short cut to improve ratings by doing something other than news: Ashutosh, Editor, IBN7

Whirlpool launches new range of microwave ovens

Emotional connectivity needed in marketing financial brands

Travelocity launches in India

Rajesh Exports launches nine diamond brands

United Spirits unveils limited edition of Black Dog

Sirez launches marketing division for mobile Internet

ASCI joins EASA to monitor advertising

Sandeep Lakhina is Starcom India MD - West and South

RComm sponsors Brit Council's A Midsummer Night’s Dream

Cartoon Network to air 'Johnny Test'

Pakistan's Aaj TV joins Pehla lineup

Gameshows return with a bang in 2007: Fremantle study

WWE teams with Brazil's SBT for TV deal

Tokyo ramps up activity for 2016 Olympics bid

TV Ratings
Top 10 Programmes (16/12/2007 to 22/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/12/2007 to 22/12/2007)
Sun TV
Sony Entertainment TV
Zee TV
Star Plus

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • M&E cos switch on to digital boards for amusement
  • Rediffusion bags Rs 1-lakh car creative account
  • Shahrukh interested in MCD project
  • Media companies benefit in a growing economy
    Source: Economic Times
     
  • Road shows by online realty service
    Source: Hindu Business line
     
  • Ford plans new, more fuel-efficient engine
  • `The Hindi entertainment genre is hugely untapped`
    Source: Business-Standard
     
  • Offensive to sight and senses
    Source: Deccan Herald
  • 2008: New Year, new challenges for Indian advertisers
    Source: Moneycontrol.com
     
  • BBMP strikes gold with LCD hoardings
  • Steady climb for MAA Television Out Of the box
    Source: The Hindu
     
  • LG develops mobile TV technology
    Source: Financial Express
     
  • Brands bank on savvy, stylish staff to push sales
    Source: Times of India
     
    International News
  • Viewers Flock Back to Late-Night Shows
  • GSD&M Preps $200 Mil.+ HD Radio Push
    Source: Ad Week
     
  • Monster.com Debuts TV Campaign Aimed at Passive Workers
    Source: Brand Week
     
  • UpSnap expands advertising program
    Source: Bizjournals.com
     
  • Verizon Files False Advertising Lawsuit against Alltel
    Source: www.teleclick.ca
     
  • Russia Advertising Campaign Hopes To Reduce Road Traffic Accidents
  • Ron Paul 'Defender of Freedom' TV Ad Begins Running in South Carolina
    Source: Yahoo
     
  • Ron Paul Radio Ads Hit the Air in California
    Source: Reuters
  • Omnicom to buy stake in China's Shunya group
    Source: Reuters
     
  • Most TV prescription drug ads lack risk information: Study
    Source: Thaindian.com
     
  • Claire Beale on Advertising
    Source: Independent
     
  • Customized advertising co Pudding Media raises $8m
    Source: Globes
     
  • NYC woman stunned to find she's online 'hottie' in sex ad
    Source: Newsday
     
  • Facebook launches advertising “revolution”
    Source: Global edge
     
  • Impact BBDO restructures to support regional growth
    Source: AME Info

    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here

    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved

    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.