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MUMBAI:
According to research released by television format creator
and distributor FremantleMedia, broadcasters globally have
seen a marked improvement in both the volume and success rate
of game show formats this season.
However, variety and talent shows continued to dominate prime
time schedules and were the most successful genre of the season
in terms of their audience performance.
The
most successful global entertainment format of 2007 was the
American game show Are You Smarter than a 5th Grader,
which entered 22 new territories in eight months, making it
one of the fastest global roll-outs ever. The most successful
talent show format was Got Talent, which was sold to
more territories this year than any other variety or talent
format; it is also the UK's highest-rated entertainment show
of the year.
In
the UK, four of the top five highest-rated entertainment series
of the year were talent shows: X Factor, Britain's
Got Talent, Dancing On Ice and Strictly Come
Dancing.
Reflecting
the renewed demand for game show formats, territories such
as the US and Netherlands grew their share as the originator
of global formats, and now account for 21 per cent each of
the share of global formats in total.
The UK remained the main originator of global formats accounting
for 33 per cent of the total in 2007. The roll-out of global
formats is getting faster, with broadcasters increasingly
seeking tried and tested formats with a proven track record
of success. Almost half of all new variety and talent titles
launched across the five key TV markets have gone above expectations
and exceeded the average share for each of their broadcasters.
FremantleMedia
CEO Tony Cohen says, "The UK is still as strong as ever
and the main originator of global formats, but it is interesting
to see that the speed of global roll-out is still accelerating.
The US market had a growing demand for entertainment formats,
something which we expect to see even more of in 2008 and
a trend which the writers' strike issue has the potential
to exaggerate.
"Overall
last year was a great one for talent shows. We are looking
forward to their continued success in 2008. Shows like X
Factor and Got Talent offer broadcasters something
of enormous value - great TV brands and a bankable audience.
2007 was a great year for the UK, a year when it again proved
itself as a great source for travelling brands. The UK's audience
figures for entertainment shows speak for themselves. 14 of
the top 15 entertainment shows in the UK are global success
stories."
Variety
& Talent Shows Dominate: Season-on-season the success
rate of new variety and talent launches has increased. Nearly
half of all new variety and talent titles launched across
the 5 key TV markets have exceeded the average share of their
broadcasters.
Successful
new launches this season include Britain's Got Talent,
which currently ranks as the UK's highest rated entertainment
show and The X Factor in The Netherlands which airs
on RTL4.
Improved
Success For Game Shows: The 2006-07 Season has also seen
the return of the game show. Season-on-season there has been
a 30 per cent increase in the number of new game show launches
across the 5 key TV markets.
34
per cent of all new game show launches exceeded their broadcaster's
share - this is higher than the market average of 27 per cent
across all genres.
Key
game show launches this season includeAre You Smarter than
a 5th Grader?, which ranks as the highest-rated new launch
in the US, 1 vs. 100, PokerFace, Don't Forget
The Lyrics and The Singing Bee.
Factual
Programming Remains Strong: In terms of volume, new factual
programming remains strong, accounting for nearly 50 per cent
of all new primetime launches.
However,
factual launches are also the least successful in comparison
to new entertainment and scripted titles.
Mixed
Results For Scripted Launches: The total number of new
scripted series fell by nearly 20 per cent across the 5 key
TV markets season-on-season. Mini-series proved the best performing
of all new scripted launches with a 50 per cent success rate
down from 68 per cent last season.
The
two-part German drama Tornado was the best performing
new drama launch this season. The most disappointing genre
of the season has been sitcom, with only 3 of the new launches
beating their broadcaster's average.
Low
Success Rate For New Series: Across TV markets, only 27
per cent of new primetime launches exceed their respective
broadcasters' primetime average share. The success rate of
new launches ranges from just 13 per cent in the merciless
US market to 51 per cent in the more cautious French market.
Global
Formats Demonstrate A Similar Trend To New Launches: Game
show titles have been the most successful global formats of
2007, occupying the top three positions as the most-travelled
formats of the year. At no.1 is Are You Smarter than a
5th Grader, which has launched in 22 territories so far
this year.
Variety
and comedy formats have also proven successful during 2007,
with Got Talent travelling to nine new territories
and the comedy show Thank God You're Here also entering
a further nine. FremantleMedia
adds that it is responsible for 30 per cent of the top ten
travelling formats of 2007.
Origin
Of Global Formats: Looking at the origin of global entertainment
formats, although down year-on-year, the UK accounted for
33 per cent of this market during the first nine months of
2007, with the Netherlands recovering to 21 per cent and the
US rallying to a recent annual high of 21 per cent.
The
Dutch and US growth during 2007 can be attributed to the recent
success of their game show formats.
UK
Independents Key Suppliers: The number of travelling formats
from UK broadcasters has declined year-on-year.
Independent producers continue their dominance, supplying
88 per cent of all UK-originated formats.
Newer Formats Roll-Out Faster: As broadcasters demand
the next big format the speed at which formats are being rolled
out around the world is also increasing.
New
entertainment formats such as Thank God You're Here
and Got Talent launched in a total of 14 and 11 territories,
respectively, within 18 months. New game show roll-out has
also increased with Are You Smarter than a 5th Grader
entering 22 territories in 8 months.
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