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One
can also use the online travel agency (OTA) to tailor one's
schedule and add extra destinations. The company has an arrangement
with different Indian airlines as well as with hotels. In
India, over the past year, it has extended relationships in
the hospitality industry to beyond the five star and four
star hotels.
The
aim is to cater to every budget and class of airline traveller.
Singh says that the response from the Indian hospitality industry
has been positive. Companies that associate with it also get
visibility on Travelocity's global network.
The company also has a weekend getaway feature. This looks
to take advantage of the fact that 52 per cent of leisure
travel in India happens over the weekend. It offers driveaways
and flyaways. The site also has the concept of destination
stores. One can find out information on one's favourite destination,
various packages available, different airlines and sightseeing
activities. The lowest cost option comes up first on the screen.
Going forward, the company will add more features like Visa
and car rental services.
In
terms of marketing, the company is focusing on search engine
marketing and online displays. It is also doing print and
oudoor activities in Chennai. It will look at using television
sometime in the future.
Travelocity
claims to be the sixth largest travel agency in the US. In
2006, it booked $10.1 billion in travel worldwide. Travelocity
is owned by Sabre Holdings which specialises in travel commerce.
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