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The
year 2007 has been very, very good so far as business is concerned.
We had all approached the year with certain things that we
needed to do, and my organisation had decided to move to areas
that go beyond news. So we went on a funding road show in
March-April this year, collected the money we needed to for
funding the verticals we wanted to develop and we have done
so, getting into various aspects of media activity.
In
fact, if you look at NDTV Network story, in a sense this was
the real media story of the country this year, with the six
verticals that I run now, consequent to raising of the funding.
One is NDTV Imagine, the GEC from our company, which we expect
to launch from end-January 2008. And entertainment has endless
possibilities, music, films, and so many other aspects.
Then
we have launched NDTV Lifestyle this year. This is our response
to the economic changes and the increase in the size of the
middle class and their spending habits, which are fast changing.
Under
the NDTV Networks umbrella we now have news, entertainment,
lifestyle, technology solutions, setting up new projects
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Today,
you can walk into a mall in Saket (in the southern parts of
New Delhi) and you can find Armani and other foreign and expensive
brands. This was not the case even a year earlier. And there
are people going to these places and buying these things.
So we had targeted this niche audience, which believes in
wellness and fitness and good living, health and happiness
and so forth.
The
other business is NDTV Convergence, which is a leading Web
2.0 company with interests in developing exclusive content
for cross media platforms such as the Internet, mobile phones
and IPTV.
We
operate India's no 1 television news website www.ndtv.com
along with other leading verticals, namely, NDTV Profit, NDTV
Jobs, NDTV Travels, NDTV Gadgets, NDTV Shopping and NDTV Commodities.
Convergence is really a hot property, and we have developed
a very good management team, which is by the way true for
all our verticals.
There
is also another emerging trend, which is an MPO, a media processes
outsourcing company. There are so many media companies that
need to go digital, or have meta-tagging, or run specialised
closed-captions, catering to audio-challenged and visually
challenged persons. These companies need various solutions,
so we have developed that vertical in a JV with Genpact and
called the company N-gEN.
We
said that the industry will bring its own code, and fortunately,
the government accepted that
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We
already had NDTV Labs, which deals with broadcast technology
for ourselves, both software and hardware. We have been getting
awards for these activities from Commonwealth Broadcasting
Association and other agencies. We have people with 18 years
of expertise in that field and so we decided that apart from
producing these solutions for NDTV, this can become an independent
business.
Then
there is NDTV Emerging Markets which will set up new projects,
like we have done in Indonesia, Malaysia and the Middle East.
So
under the NDTV Networks umbrella we now have news, entertainment,
lifestyle, technology solutions, setting up new projects.
For me these are highly satisfactory developments. Broadly
speaking, we have done everything that could be done in the
realm of media, and I think many of us (other companies as
well) have done likewise, which makes 2007 a very good business
year.
But
yes, there have been a few contentious issues as well, like
regulation, of which there are two broad aspects: the news
content code and the Broadcast Regulation Bill.
So
far as the content code is concerned, let me try to be as
objective as is possible. The government set up a committee
to look at all components of the content code, and the committee
including educationists, activists, watchdog kind of people,
the media itself, the government officials and so on.
But
the when the code came out, it was simply not acceptable to
us. For one thing, the committee had had just a single representative
from the media, from the Indian Broadcasting Foundation. One
must understand that the code was meant to regulate the news
industry and it made no sense having just one person representing
it. We were completely dominated by the ministerial majority.
So we rejected it outright, because any code brought about
by the government was not acceptable to us. We said that the
industry will bring its own code, and fortunately, the government
accepted that.
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