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MUMBAI:
Middle East TV platform Pehla has added Pakistan's news, current
affairs and entertainment channel Aaj TV to its packages.
With
this new addition, Pehla has 46 channels.
The
Urdu channel, targeting the Asian diaspora across the region
will be made available to Pehla Basic, Silver and Gold subscribers
at no additional cost. The Middle East launch of Aaj TV on
Pehla packages has been described as an important step towards
enhancing the cross-viewership appeal of the entertainment
bouquet.
Being
the first digital satellite channel to establish an earth
station in Pakistan gave Aaj TV tremendous flexibility and
control in responding to national and international news.
The "5 Minutes before the Hour, Every Hour" news
headline concept gives it the advantage of breaking news before
its competitors, according to the channel.
Arab
Digital Distribution (Add) executive VP, group strategy and
planning Vinod D'Mello says, "The inclusion of Aaj TV
in our Pehla packages is yet another step in keeping with
our commitment to providing the finest Asian entertainment
to our viewers. We continue to strengthen our packages by
catering to our viewers' diverse viewing requirements."
Aaj
TV MD Ahmed Zuberi says, "Aaj TV's versatile programming
and comprehensive news coverage will be a great addition to
the bouquet of programming that Pehla offers. This partnership
of Aaj TV and Pehla will add a new dimension to Pakistan's
international image."
The
channel's in-depth and precise analysis, delivered by respected
social and political commentators, appeals to ardent followers
of current affairs. The entertainment component has shows
like the Four Man Show, Super Karara, Begum
Nawazish Ali and Aaj Ki Kahanian.
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