23 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 94








Adex Analysis
Overview of Automobile Sector advertising on TV in 07
 19 % growth in TV ad volumes of Automobile sector during 2007 over 2006 - AdEx Analysis.
 

Media, Advertising & Marketing Watch
NBC Universal to take 26 % stake in NDTV Networks
 NBC Universal signs MoA with NDTV Ltd to take 26% stake in its UK subsidiary NDTV Networks Plc for $ 150 million.

Media scrips hit badly in stock market meltdown
 Some of the media and entertainment companies incur heavy losses and for some it was the worst trading day in last 52 weeks.

Pix launches film-based reality show with Whistling Woods
 After months of preparation, English movie channel Pix all set to kick off film-based reality show Gateway. Show goes on air next month.

My FM appoints Arti Jaiswal as head of sales north and east

Olay launches 2nd phase of its advertising campaign

Godrej SaraLee launches new Brylcreem TVC with Dhoni

Bharat Kapadia quits at Bhaskar Group executive director

Jetix organises sports day in Hyderabad

Neo Sports Plus inks broadcasting rights deal with PGA Tour

Maa TV to capture viewers with emotional drama 'Shailu'

Vijay TV premieres 'Kalakkapovadhu Yaaru - 4'

Kreeda Games signs deal with NDTV Imagine's 'Nachle Ve'

Hungama signs mobile & online content deal with FTV

Mauj creates mobile content for 'Sunday'

TV Ratings
Top 10 Programmes (06/01/2008 to 12/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/01/2008 to 12/01/2008)
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad agencies focus on how consumers feel
    		• Ad Value | How to get real and tell a believable story
    		• Market forces, highest bidders to determine IPL cities
    Source: Livemint
     
    		• Cos race to capture fat-free breakfast option
    		• UBI takes cue from BoB, Canara on re-branding
    		• NBCU to buy 26% stake in NDTV for $150 million
    Source: Financial Express
      
    		• 2DMovie.com to acquire more film titles
    		• NDTV set to launch global film channel
    		• Peter Mukherjea, Vir Sanghvi declare truce
    		• SRK in race to own IPL team
    		• Arvind to invest Rs 400 cr in retail
    Source: Business-Standard
    		• Provogue India buys majority stake in ad firm
    		• Shah Rukh Khan bids for 5 IPL teams
    		• Ishant Sharma emerges as the new star of Indian cricket
    		• Regional filmmakers wooing metro audience
    Source: Economic Times
      
    		• New corporate identity for Xerox
    		• KB’s Fair Price to focus on own brands to build biz
    		• Provogue India buys majority stake in ad firm
    		• Godrej acquires South African hair brand
    		• MAAC appoints McCann Erickson
    		• Arvind Brands investing Rs 400 cr in Megamart stores
    		• Microsoft Hardware’s new campaign
    Source: Hindu Business Line
     
    International News
    		• Publicis, Google reveal digital advertising cooperation
    		•  IncrediMail says Google restores ad deal
    Source: Reuters
     
    		• A-B Gets Its Head in the Big Game
    		• OMG Digital CEO Departs for Vibrant
    		• StawberryFrog Lands on Frito-Lay's Roster
    		• NBC, YuMe Forge Pact
    		• Boomerang Gets Infusion of $200 Mil.
    Source: Ad Week
     
    		• OMD Digital's Top Exec Finnegan Leaves for Vibrant
    Source: Media Week
     
    		• Focus Media Forms Joint Venture with Japanese Advertising Firm Dentsu
    Source: RedlineChina
     
    		• Asics Chasing Nike With Lifestyle Campaign
    		• Turner Reboots Deal With Nascar.com
    Source: Brand Week
    		• Morrison Says Sales Accelerated on TV Ads, Fresh Food
    Source: Bloomberg
     
    		• Facebook kills handgun give-away ads
    Source: VNUNet.com
     
    		• PS3 round-up: whiteness, sales, optimism and new ads
    		• Call for online ads watershed
    Source: Guardian
     
    		• CareerBuilder to launch $250 million ad campaign
    Source: MarketWatch
     
    		• Grey & Pantene Seek Song at MIDEM for New 2009 Advertising
    Source: CNNMoney.com
     
    		• Sector Glance: Web Ad, Research Cos. Dip
    Source: Yahoo
     
    		• Yankee: Online ad spend to reach $50 billion
    Source: BizReport.com
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