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MUMBAI: Mauj Mobile, in association with Eros
Multimedia, has unveiled mobile content for
the movie Sunday across the country.
With this film, Mauj will continue its association
with all films produced by Kumar Mangat.
Mauj
will provide ring tones, animations, themes,
colour logos, videos and wallpapers of the upcoming
flick releasing on 25 January.
People
Infocom (Mauj) CEO Manoj Dawane said, "Sunday
has given us an opportunity to develop content
that is fun filled and exciting, in keeping
with the feel of the movie, and we have utilised
this to the maximum best in the form of ring
tones, videos, animations, wallpapers, etc.
As the first major release of 2008, we are optimistic
about the uptake of the movie in the form of
mobile content."
"Eros
International enjoys a successful relationship
with Mauj and it has developed some highly innovative
and exciting content for our films. With Sunday,
it continues in its endeavour in providing quality
mobile content," said Eros' international
sales and new media VP Kumar Ahuja.
As
part of Mauj's ongoing relationship with Eros,
the company will have worldwide telecom rights
for Sunday. Mauj Mobile, in its signature style,
has developed creative mobile content based
on the film's visuals and sound in the form
of video animations, wallpapers and video ring
tones.
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