Indiantelevision.com > AdEx India Analysis > Overview of Automobile Sector advertising on TV in 2007
Indiantelevision.com
presents AdEx India Analysis
Overview of
Automobile Sector advertising on TV in 2007
(22 January, 2008)
Key
Findings:
19 per cent growth in TV ad volumes of automobile sector during
2007 over 2006.
Automobile
advertising skewed towards fourth quarter across both year 2006
and 2007.
Cars/jeeps was the front runner among all the categories in the
automobile sector during 2007.
Automobile advertising more on GEC and news channels during 2007.
Hero
Honda Motors Ltd was the number one automobile advertiser closely
followed by Tata Motors Ltd.
Tata Indigo XI was advertised maximum among the new automobile
brands launched on TV.
Volume
growth in automobile sector.
Automobile advertising on TV grew by 66 per cent in 2007 compared
to 2004.
Seasonality
in advertising of automobiles.
12 per cent more advertising of automobiles in the second half
of the year 2007 compared to that of the first half of the same
year.
Share
of categories of automobile sector.
46 per cent of automobile advertising on TV was done under car/jeeps
category followed motorcycles with 35 per cent share during
2007.
Channel
genres used by automobile sector during 2007.
GEC with 30 per cent share had the maximum share of
automobile avertising pie closely followed news and
movie with 28 per cent and 14 per cent share, respectively,
during 2007.
Top
10 automobile advertisers on TV.
Nearly 60 per cent share of automobile ad pie contributed
by the top five advertisers during 2007.
Hero Honda Motors Ltd, Tata Motors Ltd and TVS Motor
Company were the top three automobile advertisers in
2007.
New
brands launched on TV in 2007.
The top 10 list of new brands in automobile sector is
mix of six brands under motorcycles and two brands of
cars/jeeps.
The
top three positions of new launches were occupied by
two brands of cars/jeeps viz. Tata Indigo XI and Mahindra
Renault Logan.
Advertising
frequency of automobile sector on TV.
18 per cent rise in average advertising per day of automobiles
on TV during 2007 compared to 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
19 per cent growth in TV ad volumes of automobile sector during
2007 over 2006.
