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MUMBAI:
Neo Sports Broadcast Pvt Ltd's all-sports channel Neo Sports
Plus today announced an agreement with PGA Tour for broadcasting
the US arm of the PGA Tour in India for the calendar years
2008 and 2009. The live telecast of the PGA Tour on Neo Sports
Plus will air on 24 January 2008 with the Buick Invitational,
according to an official release.
In
addition to winning the broadcast rights, Neo Sports Plus
will present two shows every week produced by the PGA: The
PGA Tour Highlights, which will focus on the highlights
of the previous week's PGA action, and Inside PGA,
which will be a peek into the PGA events of the week ahead.
Commenting
on the deal, Neo Sports Plus EVP (strategy and business development)
Prasana Krishnan stated, "The PGA Tour is the premier
golf event in the world. We are truly excited to work with
the PGA Tour to bring coverage of this exclusive event to
millions of golf fans back home"
PGA
Tour SVP (international television) Tim Leisure said, "The
PGA Tour are extremely pleased to welcome Neo Sports Plus
as a broadcast partner and to deliver the best golf in the
world to the Indian subcontinent and to Indian fans of the
sport. We are truly impressed by the promotional reach of
their flagship channel and look forward to a long and fruitful
relationship with them in this key market"
This season of the PGA Tour will have stalwarts like Tiger
Woods, Daniel Chopra, Phil Mickelson and Vijay Singh, among
others. The PGA Tour season will have two parts - FedEx Cup,
which includes the PGA tour regular season, and the PGA Tour
Playoffs.
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