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MUMBAI:
Vijay TV is all set to launch the fourth season of its hit
comedy show Kalakkapovadhu Yaaru every Friday at 10
pm starting 25 January.
Kalakkapovadhu
Yaaru has seen three successful seasons, introducing
talented performers in the field of comedy and humour.
 For
the fourth season, the channel claims that over 1,000 participants
took part in the auditions held in Chennai, Madurai, Coimbatore,
Trichy and Tanjore districts, out of which 60 were selected.
These participants will make their first appearance in Vodafone
Kalakkapovadhu Yaaru 4 - Kalakal Aarambam this Friday.
The
fourth innings of this show has a cash prize of Rs 500,000
for the comedy king who wins the Kalakkapovadhu Yaaru 4
title. The winner will also get a chance to host one of the
popular shows on Vijay TV along with a chance to act in a
feature film. This season will have a bouquet of talented
performers who will prove their mettle in mimicry, stand-up
and variety.
Vijay
TV VP of strategic planning and marketing R Balachandran said,
"This show has generated original talent while maintaining
its entertainment factor, and it has been successful in sourcing
fresh talents over the past seasons."
The
judges for this season are Uma Riyaz and actor Pandiyarajan.
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