2 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 79








Executive Dossier

'Working on an umbrella brand strategy is a good way to build a presence in the entertainment space'
 Interview with Reliance Entertainment President Rajesh Sawhney.

 

Media, Advertising & Marketing Watch
Roys buy back 7.7% stake from GA Global
 Prannoy & Radhika Roy buy back 7.73% NDTV stake from GA Global Investments for Rs 1.9 bn; 7.67% in shares pledged with Indiabulls.

Innovation in a time of increasing fragmentation
 Road ahead exciting and promising for those who compete in the Hindi GEC space, but it is going to get tougher and rougher than ever before.
 
'TV established rightful claim, as medium for the nation'
 Joy Chakraborthy, President Revenues, Zee Entertainment Enterprises Ltd, engages in some tea leaf-reading.
 
'How do you wake up?'
 Ravi Kiran, CEO-South Asia, Starcom MediaVest Group, recounts seven of his favorites wake up calls, in random order.
 
Marching to a new tune
 The Indian music industry felt the impact of the changing global scenario too, but seems ready to adapt to new circumstances.
 

Indians to pursue health, fitness in 2008: Nielsen

Ad spend in US drops marginally

Brand Promotions launches events arm

Miley Cyrus of 'Hannah Montana' to host special shows on Sirius Radio

Sun TV's S FM launches in Varanasi

Eros launches first Indi-Pop album

Star World to beef up programming in January

Zee Ent. appoints IIM's Vaidyanathan as additional director

DTL to kick off reality show with model Petra Nemcova

TV Ratings
Top 10 Programmes (16/12/2007 to 22/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/12/2007 to 22/12/2007)
Sun TV
Sony Entertainment TV
Zee TV
Star Plus

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad cos see fewer account shifts
    		• Ad industry ends up spending more at foreign locales
    Source: Business-Standard
     
    		• IMG helps brands leverage Chennai tennis Open
    		• Pfizer board okays sale of 4 brands to J&J
    		• Kinetic to launch electric scooters
    		• Good response to IPL’s global media rights tender
    		• BIG 92.7 FM bets big on radio podcasting
    Source: Hindu Business line
     
    		• Advertisements should not insult human dignity
    Source: Merinews
     
    		• Fox, The Sun enter India through mobile platform
    		• Coke promotes itself in a virtual world
    		• Stick to the plan, no matter what
    		• “The main problem with retail is cost”
    		• The good old ’60s
    		• Cute companions or a marketing lure?
    Source: Financial Express
     
    		• Advertisers need to respect human rights
    Source: MyNews.in
    		• Ad Value | It’s coming back to me
    		• Ad Review | A joke that went over everyone’s head
    		• People post
    Source: Livemint
     
    		• Socially active advertising idea on a high
    		• Creatives push the limit with year-end scam ads
    		• Check out India's frontline brand consultants
    		• Connecting with today's youth is crucial to marketers
    		• Know this week's brand launches!
    		• Fee for all
    Source: Economic Times
     
    		• Brand-conscious kids are an El Dorado
    Source: DNA
     
    		• Huckabee ‘loses’ it in ad mad politics
    		• As advertisements swamp cell phones, privacy worries multiply
    Source: Indian Express
     
    		• CAs now allowed to advertise services
    Source: Times of India
     
    International News
    		• Ad Legend Dusenberry Dies at 71
    		• Q&A: Audi's Scott Keough
    		• Suzuki Seeks Street Cred
    Source: Ad Week
     
    		• Laid off worker makes final appeal for Edwards in new ad
    Source: IHT
     
    		• Michael Jackson Pepsi adman dies at 71
    		• Iowa ad gambit may dent Huckabee's populist image
    Source: Yahoo
     
    		• Di Cesare Takes Over YouTube Marketing
    		• Outlook 2008: Ethnic Marketing
    		• Outlook 2008: Online Marketing
    		• Outlook 2008: Entertainment Marketing
    		• Outlook 2008: Word-of-Mouth Marketing
    Source: Brand Week
     
    		• Huckabee defends his handling of anti-Romney ad
    Source: Reuters
    		• Google looks to increase ad space with newspapers
    Source: MarketWatch
     
    		• Leo Burnett’s advertising prowess contributes to du award success
    Source: Al-Bawaba
     
    		• Top Ads of 2007: From Ad-mirable to Ad-dlebrained
    Source: ABC News
     
    		• Forecast '08: Media Agencies
    Source: Media Week
     
    		• Candidates Roll Out Upbeat Ads, Make Last-Minute Appeals in Iowa
    Source: Wall Street Journal
     
    		• McCain's New Web Ad
    Source: CBS News
     
    		• Advertising analysts lay their cards on the table
    Source: Times Online
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