6 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 4








Adex Analysis

Snapshot on TV Advertising in 2007 - Part 2
 General Entertainment Channels had the largest share of TV advertising during 2007 - AdEx Analysis.

 

Media, Advertising & Marketing Watch
Tata Sky slashes set-top box prices by 50%
 Tata Sky drops hardware prices by 50% to Rs 1,499; records over 1.5 million subscribers and plans to launch PVR service this year.

Web18 plans ADR issue, to dilute 10-15%
 TV18 Group's Web18 plans to list in the US; to dilute 10-15 per cent in the ADR issue and is in talks with merchant bankers for this.

IBN 7 for look makeover to catch aspirational young viewers

K Sera Sera MD Rajesh Pavithran quits
 K Sera Sera Productions MD Rajesh Pavithran is serving notice period till 28 February; to join a media house in March.

BPCL, Future Media sign out-of-home marketing deal

Max promotes 'Ab Tak Bachchan' festival, launches website

Samsung launches new range of SlimFit TVs

Online retail sales touch $175 bn in US: Forrester

New realty channel Space TV to launch on 16 February

Zee Café premieres final season of 'The Orange County'

Star World to telecast 50th Annual Grammy Awards live

Cartoon Network to open theme park in Kuwait

ESS starts grassroots football league for school

Warner Imaging, Prime Focus form strategic alliance

Web18 launches online shopping portal Storeguru.com

TV revenue can ride on mobile to get a $2 bn boost in US

TV Ratings
Top 10 Programmes (20/01/2008 to 26/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/01/2008 to 26/01/2008)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• BPCL, Future Media launch TV at petrol pumps
    		• RCom to test-launch DTH service Big TV this week
    		• KolkataTV keen to expand
    		• Costliest Indian wine ferments profits
    Source: Business-Standard
      
    		• ASCI guidelines against dangerous driving ads expected by May
    Source: The Hindu
      
    		•  Tata Sky hits back in DTH price war
    		•  TRAI for letting FM radio channels air news
    		•  Nimbus in talks with investors to dilute equity
    		•  Second-tier retailing is a Smart Idea
    		•  Connecting brand with the consumer
    		• Advertisers in the US are betting high on Super Bowl
    		• Check out the brand launches of this week
    Source: Economic Times
     
    		•  Cashing in the ad word online...
    Source: Deccan Herald
      
    		• IPL title sponsor bids likely to top Rs 150 cr
    		• Market ripe for premium products: Murjanis
    		• HUL mulls taking Lakme brand to Sri Lanka
    Source: Hindu Business Line
     
    		•  Ad Review | A Mithun movie, for free
    		•  Ad Value | The future belongs to the global mind
    		•  Brands find effective ambassadors in comics
    		•  Ramayan puts NDTV Imagine ahead of peers in TRP race
    Source: Livemint
     
    		• Lakme steers clear of old marketing strategy
    		•  UB Group set to enter luxury retail segment
    		• Warner Brothers inks 2 post-production pacts
    		• IPL player auction in mid-Feb; no live show
    Source: Financial Express
     
    International News
    		• TiVo: E-Trade Won Super Bowl
    		• Photon Acquires Naked
    		• RPA Adds ECD
    Source: Ad Week
     
    		• Coca-Cola Adds a Little Honest Tea
    Source: Brand Week
     
    		• Initiative's Spengler: Nets Should Not Scrap Upfronts
    		• USRN Joins RADAR
    		• CNN Smashes Records; USA Wins Ratings Overall
    Source: Media Week
     
    		• Microsoft Shows Off Web Ad Prototypes
    Source: San Francisco Chronicle
     
    		• OpenTV Announces Beta Availability of Next Generation Advertising Campaign Management Solution
    Source: www.foxbusiness.com
     
    		• South African Gambling Debate Shifts To Advertising Controls
    Source: GamblingCompliance.com
    		• AOL acquires buy.at to boost online ad business
    Source: Computerworld
     
    		• MediaCorp launches new online advertising portal
    Source: Marketing-interactive.com
     
    		• Online ad growth to continue regardless of Microsoft-Yahoo deal's outcome, economic downturn
    Source: IHT
     
    		• NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities
    Source: CNN
     
    		• Virgin America kicks off first major ad blitz
    Source: Bizjournals.com
     
    		• Atex Announces Digital News and Advertising Platform
    Source: Editor & Publisher
     
    		• Premier Inn to launch £9m advertising campaign
    Source: CatererSearch
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